Marketing techniques that boost sales Products don’t sell themselves, regardless of the demand or quality. The competition on the open market is fierce and businesses need every advantage they can get to position themselves ahead of their competition. Using video to tell your story and present your USP is critical. Many brand are recognizing this
Do I need a video production company? The age of the Internet is, in fact, the age of digital images. If you browsed the Internet recently you probably noticed that the huge majority of all content is visual. Written text makes for only a small portion of what is being uploaded every day. Visual communication
Big brands move the boundaries Great brands are great because they always take us by surprise. Thinking out of the box is what characterizes all great brands. The constant search for innovation produces breathtaking results that change what we think is possible. Use of the latest technology in combination with amazing ideas results in products
Photography and film are mostly about capturing light. Light is the one single element without which modern video productions, commercials or corporate video wouldn’t even be conceivable. The entire history of film and photography revolves around developing cameras and other equipment that can capture light accurately. So what are the pros and cons of natural light
The world of web marketing and online advertising is changing rapidly. Since the emergence of social platforms such as Facebook, Twitter or Instagram, and even YouTube, an increasing number of companies have decided to use them as platforms for their marketing campaigns. And who could blame them? Social media platforms are an excellent tool for
In an oversaturated market, how do you tell stories that sell products? It isn’t an easy task to create a product that stands out and make it memorable. People need to find out about the merchandise you wish to sell, that is why you need to advertise the goods you wish to place on the market. However,
2016 was considered a year to be forgotten by most, but in the world of digital cameras and video production, it has been a remarkable year. Canon, Sony and all other major manufacturers released new models that enriched the market and made new benchmarks of performance. In 2017 we can expect the same trend to
5 ways to cut expenses It is no secret that video production can be quite expensive. Creating a corporate video or a TV commercial is a lengthy process that takes a lot of time and resources. However, cutting down on certain aspects of the production can result in terrible video content, that will be a
The visual excellence of the work you produce can often determine how commercially successful your brand photos and video content can be. The greater the knowledge of the craft you possess, the more confident you can be that your images will impress your clients. It takes years to master the fine art of portrait photography and
The 51st Commercials Super Bowl was a blast. From a stunning performance by Lady Gaga to a miraculous comeback win by the Patriots and a tide of politically charged TV commercials, Super Bowl 2017 was filled with great performances and unexpected events. It is that time of the year when the entire world is waiting to
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