Whats new in marketing and what are the video content trends this year?

Here’s an interesting article from Adweek about the main video content trend which are shaping video content production. With the old TV format of 30 seconds firmly set in the past, web marketing with no time restrictions at all offers us all manner of new storytelling possibilities. From high octane and excitement without the safety belt to content with a cause with campaigns like Always’ #LikeAGirl.   http://www.adweek.com/news/advertising-branding/these-are-top-6-trends-shaping-video-content-today-166391