Tips for successful blog marketing strategy
What is a blog? We all hear a lot about bloggers and blogging, but what does it mean? The term was coined in the early 1990’s from the words ‘web’ and ‘log’. It started as an online diary, and in those early years it was used mostly by people who knew how to code web pages and upload content.
In the late 1990’s and early 2000’s, the term was shortened to just ‘blog’. Platforms such as LiveJournal and Blogger made blogging much easier and more appealing to wider audiences. The emergence of WordPress marks the point at which blogs became what they are today, an interactive form of communication that allows you to write, comment and share your opinions. You can find more information about how blogging developed at this link.
It wasn’t long before major brands recognized the commercial potential of blogging. Today, almost every topic you can think of is being covered. The blog has become a powerful marketing tool that attracts clients and boosts sales. As a London video production company we are one among many thousands of competing video production companies in London, and we find blogging an incredibly useful asset to our own online marketing. If you are looking to improve the performance of your blog and attract more clients, here are some tips that will help you boost your blog marketing strategy.
Create a Compelling Blogging Structure to Support Your Content Marketing
Every detail counts when it comes to blogging. The URL, for example, needs to be catchy and easy to remember because no one is going to remember a name that is too long and unimaginative. If you opt for a WordPress based platform, it is probably a good idea to pay a little extra and avoid using free hosting option. If you use an URL that ends with .wordpress.com, your clients will have a tendency to take you less seriously, thus it might happen that they will not buy the products and services you are offering just because your website doesn’t look professional. Follow this link and find out the advantages of a self-hosted blog.
Appearances matter in each and every aspect of life. The outlook and the design of your blog may be a decisive factor that determines how many people read your posts or buy the things you are advertising through them. Choose to incorporate the blog into your website rather than hosting it elsewhere on the Internet, because that way the visitors can find out everything they want to know about your company at one place. These are some of the essential elements of strong blogging structure that will improve your content marketing.
Know your competition and your audience
There are two basic questions every brand, company or an entrepreneur need to ask themselves when they approach their marketing strategy. Who is our ideal client? And, who are we competing against?
The answers to these two relatively simple questions will tell you exactly what you need to do in order to make your blog unique and your content marketing strategy a smashing success. Before you start blogging you need to know to whom you are writing to. The best way to find out is to develop a set of marketing personas because it will give you more information about the people you are trying to reach. You can read more about how to create marketing personas at this link.
Develop Your Content Marketing Plan
Everything works better with a plan. Without a content marketing plan, you will pretty much be stumbling in the dark. Organizing a year-long calendar of marketing events is a great way to start implementing your plan. It will also make it perfectly clear when to blog about the upcoming events and how to present them to the followers.
When running a blog you need to be thinking like a regular magazine that offers something unique to the readers. It is important to post regularly, it doesn’t have to be every day, but once a week is preferable. Cover topics that relate directly to the products and services you are offering. You can find more information about developing a content marketing plan at this link.
Plan Your Content Promotion
Having great content and just publishing it is not enough. You need to promote the content you publish on your blog, and you need to do it as aggressively as you possibly can. Luckily, there are countless ways to achieve this goal. The most common way to promote the content from your blog is to share it on social networks. Facebook, LinkedIn, Twitter or GooglePlus are just a few platforms that will ensure that your blog reaches a large number of people.
Another rather effective way to promote the content of your blog is to be featured on other websites, blogs or social media posts. The more people post links to your website or blog, the better because it increases the visibility of your posts.
A technique that is commonly used for content promotion is ‘automatic blog content delivery’. What it does is that allows your reader to receive email notifications each time you post something new. By activating this option, you will make sure that your followers never miss a post and that they are always informed about the latest events on your blog. Follow this link and find more useful tips for blog content promotion.
Allocate Resources to Your Blog
Thinking that your blog is going to run by itself is just wrong, even though a lot of people think that just having a blog is more than enough and that spending money and manpower on it is redundant.
Successful content marketing strategy is directly related to a number of resources you allocate to it. There are several types of recourses you need to consider if you want to have a sustainable strategy that will convert visitors into clients.
Creative recourses include photography, design, and formatting, while editorial recourses will ensure that you conveyed the messages you wanted in the most appropriate way. Above all, you need to have marketing recourses that will distribute the content created by your writers and visual creatives to all the right places because it is a terrible waste of time and money if you create a perfect content nobody will see or read. You can find more useful tips on how to properly allocate resources to your blog at this link.