A video is a great tool for your business’s marketing strategy.
A corporate video for your business is an affordable way to add some character to your company. Talk to any corporate video production company and they would tell you it’s full of benefits. But some people still struggle to see this. In fact, quite a few business owners feel that video is quite expensive and complicated to get right, but that isn’t the case at all. So in this article we thought we would cover a few points as to why you need a corporate video for your business.
So many people admitted to having watched a corporate video. The platform of video allows for a clear and concise message to be sent through engaging images, sounds and words. It’s basically a marketing triple threat. So let’s get into it… Why do you need a corporate video for your business?
Improve search engine ranking with a corporate video
Having a corporate video, either on youtube or your website can greatly boost your ranking on search engines. In fact having a video on the front page on your website is 80% more likely to turn traffic into clients. Google also loves video so including it in your marketing strategy is great. Another great way to boost search engine rankings for videos is to use transcriptions. Posting your content in video and text formats helps show potential clients you know what you’re doing.
In addition to this if your video strategy is thoroughly documented with a good description and relatable tags, as well as providing results for what online surfers are searching for, then it can help boost your SEO substantially. Having your business rank well on search engines is arguably one of the best ways to gain more customers and clients.
Gets you social media traction
Having a corporate video is a great way to get some extra traffic and engagement through social media. Sharing it on social media platforms like Linkedin, Instagram and Facebook is a perfect way to start a conversation with potential clients. You also benefit from the fact that people may share your video giving you essentially free publicity. Perhaps consider resizing your video for different platforms, as the better the video looks the more likely the video will perform well. One thing to watch out for, especially on instagram is time limits, so if you are going to put out your video on instagram perhaps consider using igtv.
One thing to consider however is that the number of videos being watched on mobile devices continues to rise each year. So you need a professional corporate video production company if you want to get it done right. A few years ago, it had an increase of 400% to be exact. As more and more people carry a smartphone in their pocket, this means more videos regularly being watched. So make sure your video is refined to fit mobile devices
Chance for a call to action
This is less of a benefit, but more of a necessity of a corporate video. To really make the most out of a corporate videoyou need to include a call to action, perhaps get people back to your website to look at your products, or send them to a signup screen for a course. You’ll find you benefit greatly from having a CTA as it gives viewers a reminder to spring into action while your video is still in their head.
Tell your story with a creative corporate video
When making a corporate video, you have complete creative control in what you do, there are no time restraints like if you were producing an ad. So you really have a chance to show what your company is about and the people that work there, people love to work with companies they feel they have a connection with so using your corporate video to show customers what it’s like, can lead to more people coming towards your company. Having a corporate video production is also a great way to explain your company’s objective to your clients as well.
Create brand awareness
Ask any corporate video production company and they would say it’s a great way to create brand awareness. A good corporate video can help make your viewers feel they have experienced a product even if they’ve never bought it. Out of all the different ways to build a brand, a good corporate video is the most powerful because of its production techniques. Perhaps include some customer testimonials as well to show your viewers the positives of your product.
A corporate video gets you new clients
When it comes to marketing the objective is to convert clients. Video does this very well. In fact, according to a case study, if you have a video on your landing page you’re 80% more likely to convert traffic to clients. The simple strategy of having a corporate video produced for your company and putting it on your site’s landing page can help increase your sales.
Videos also accounts for two-thirds of all internet traffic. So what does that mean for your business? It means if you aren’t using corporate video production, you are losing out on loads of potential client traffic. If you have a video on your website, it means you are 75% more likely to get traffic. More traffic equals more clients!
Great return on investment
Ask any content agency and they’ll tell you, a corporate video is one of the best ways to get clients, like our previous points have mentioned, so you’re going to get a return on your investment. Ask any business and they’ll tell you the same. As Long as your video is highly professional. It will increase the credibility of your company. it’s highly shareable to a target audience. Because of these reasons, you will find it will generate more clients for you and therefore you’ll get a very good return on investment.
So hopefully after reading this, you’ll realise how good a corporate video can be for your business, so go out there and hire a corporate video production agency and make sure you can make the most out of your business. For all your corporate video production needs make sure you choose a corporate video production company like Beast!