Are you looking to engage your employees with Internal Communication Videos?
Internal Communications Videos can be a really effective method of corporate communication. Collaboration among participants is one of the main pillars for success in modern business.
Whether you’re a small town local business, or a fortune 500 company, internal communication has a direct impact on your business. Engaging employees with internal communication videos should be a crucial factor in your business.
Internal communication is the future of work. It refers to several devices or processes that are in charge of information flow and collaboration between participants. Simply put, it involves communication between all levels of company hierarchy, from the first line managers to base line employees. If you engage employees with internal communication videos, their work experience is going to positively transform, which in turn influences their productivity also.
The manners by which you communicate with your workforce reflects on their productivity, engagement, performance and teamwork. Question is : How to engage employees with internal communication videos?
First, developing an effective internal communication strategy is a great way to take your employees to the next level.
Next, in order to engage employees with Internal Communication Videos, you need to find an Internal Communication Video Agency in your area.
Finally, you need to incorporate your internal communication videos in your workspace so you can engage your employees.
This article will instruct you on How to Engage Employees with Internal Communication Videos, by explaining the science behind Internal Communication Videos. Also, below there are ways in which you can use internal communication videos to drastically improve internal communication in your business.
How to Improve Internal Communication?
Improving Internal Communication can be a tricky task to manage in your business.
I have done some research. As it turns out, around 40 percent of employees feel that managers are not clear regarding the company’s vision and 70 percent of them don’t understand the corporate strategy.
Usually, having an effective internal communication means being open and transparent. This makes sure that the employees understand the mission, and everyone is on board with the company’s objectives. Completing this milestone will make sure that you improve internal communication in your business environment.
Improving communication in the workplace is highly sought after. In a recent statement, top level CEOs, affirmed that a successful business looks not only to create long-term value for their shareholders, but also takes time and effort to invest in their employees.
Thus, sending a monthly email newsletter to your employees, to update them regarding company roadmaps or future milestones, is not the best way to keep them in the loop. Instead sharing visual contents such as videos will keep your employees engaged and will also improve internal communication.
Why Use Video for Internal Comms?
Using Video for Internal comms will transform the way that your team or employees receive your message.
Your workforce is made up of people that enjoy watching videos. We all do. Watching a few minutes of visually appealing content keeps us focused and excited. But why use Video for Internal Comms?
According to a recent research, more than 90 percent of workers find videos helpful with understanding the business. That doesn’t only apply only to base level workers. High level executives watch work-related videos on a weekly basis. That simply tells you that video for internal comms should be an essential part of a successful internal communication strategy.
Viewing this from another angle, consider remote workers. In today’s world especially during recent times going to work can have different meanings. “Work” is no longer a place. So, what is the most efficient way to communicate with your remote employees? You guessed it. It’s videos.
Using video for Internal Comms allow members of your company to avoid long emails, collaborate effectively no matter their time zone, and simply put, providing some visual aid helps an employee feel more connected to their peers.
In conclusion videos are highly effective in the internal communication in an organization. But how does one use videos for an effective internal communication?
Here are some ways that you can use video content for your internal communication.
Human Resources Videos
Human Resource Videos are a vital part in the human resource department. The most sophisticated human resource department in the world use these simple HR videos for improving internal communication.
The HR department handles recruitment, payroll, employment policies, benefits and last but not least, they handle employee training. Good human relations, and good human resource videos translate to a good work environment.
Using on-demand video such as HR videos on the training program, allows you to educate large groups and because it is very convenient and accessible, the education process is faster. The most sophisticated human relations departments in the world use human resource videos to boost their communication.
These HR videos help in simplifying complex information and provide a different range of tutorials for any task that an employee might have to fulfill. Thus, the employee is no longer confused, rather very clear on the mission which leads to an effective internal communication. Don’t sleep on online learning. It might prove to be very useful for your company.
Speaking to Your Employees
Speaking to your employees should be one of the main goals of your company. Connected Employees mean a happy business.
Let’s say your company has fun events, or important ceremonies. The feeling of belonging is quite important. In fact, it is essential to humans. Engaging employees with Internal Communication videos is a very efficient way to make them feel like they belong.
Thus, having someone film it, the whole experience, engaging with employees and then later sharing it throughout the company, or watching it at a company event will pass on positive emotions to your workers and make them feel like they’re part of a family. Keeping employees connected is an important factor in improving your internal communication.
If you don’t trust me, go watch a corporate, or business party HR video that someone posted online on YouTube. Notice the moments that are captured. Sure, they say that a photo is worth a thousand words, but one minute of video is equivalent to 1.8 million words. Let that sink in for a moment.
Internal Corporate Videos
Internal corporate videos should replace your newsletter permanently. The advantages of using internal corporate videos outshine that of a newsletter update.
Before, we mentioned that simply sending a monthly email newsletter to your team will do you more harm than good. There’s a lot of information being passed around, with the average office worker receiving around 100 emails per day.
Having to read through all that information including your newsletter, will negatively affect your employee’s mood, focus and in turn mess up your whole internal communication strategy.
If you’re not particularly skilled as a video maker, or editor, hire someone. Hire a specific internal communication video company, in your area. All your newsletters should contain some elements of video. There is no room for discussion here. Videos are highly convenient in comparison with conventional mediums, very versatile, cost-effective and it is clearly showed that engagements rate skyrockets when a video is introduced.
If you’re not sure how to incorporate videos in your email, you can simply place an URL, or transfer the whole Newsletter into a different platform than that of a traditional mail.
Explore your creative imagination, be innovative. Think about what will provoke interest and excitement in your workforce.
CEO Update videos
CEO updates are very important and are highly scrutinized in every type of business and when this is done in the form of CEO update videos in a professional and engaging way they can be extreemly productive.
Everyone is curious about the main figure in the company. Everyone tries to mimic or follow famous CEO routines. CEOs are figures that we constantly look up to. We strive to be like them, we strive to be a better individual.
With that in mind, CEOs must constantly inform their team regarding their decisions that affect the whole company. Now receiving an official email from the CEO is fine, however, that is more of a detached way of internal communication.
Rather, when an employee receives a CEO video message, that not only satisfies their curiosity but also establishes trust. While all emotion is lost on an email, videos are more personal and reduce the unfamiliarity gap making the employees feel more engaged with their senior executives. A CEO video message will make the far seem near with your employees.
Business Updates
Business updates happen on a daily basis. Even though they can range in importance, you should put great effort in each of them in order to have an effective communication.
Imagine you have to give an extremely important business update in a global level at a moments notice. Remember that the business updates, and anything obscure will impose alarming feelings in your team. Sure, you can send an email, highly detailed, explaining everything that needs to be known. However, we mentioned before that all emotion, or tones are lost in text communication
In the other hand, using video for your internal communication, in this case business updates, allows for fast and efficient information sharing. This will be very useful for your internal comms strategy, especially when you have to give your staff business updates on what has been going on with the company in the previous year or months.
Internal Communication Video Agency London UK
Internal Communication Video Agencies in London UK simplify your work in creating video content for your company.
You need to have these videos produced as efficiently as possible. With a lot of Internal Communication Videos Production companies in London, we have listed some of the best, so you won’t have to do a lot of research. Check each of them out and see which fulfills your requirements.
- parker-design.co.uk
2. hurricanemedia.co.uk
3. theteam.co.uk
4. sequelgroup.co.uk
These are some Internal Communication Video Agencies based in London UK. They especially are very efficient when it comes to employee experience which will be a benefit for your internal communication strategy.
Best Internal Communication Videos
Best internal communication videos around the world give you a clear idea, and inspire you to create some good content.
If you’re looking for some ideas on how your internal communication videos should look like, below we have listed some links for you to watch. These videos are a perfect example of a good internal communication strategy looks like. That said, if you apply these tactics found in this list of “Best Internal Communication Videos”, your communication efficiency will skyrocket.
1. https://www.youtube.com/watch?v=4rO1nKeiRjk
2. https://vimeo.com/154966479
3. https://www.youtube.com/watch?v=iGLdmKb3cpc
4. https://www.youtube.com/watch?v=wcIdAKup3Fg
5. https://www.youtube.com/watch?v=eKRu2EeOC7k
Watch through these videos. These are some the best internal communication videos that will inspire you and boost your creativity.
The Conclusion
In conclusion the internal communication in your company has a great impact on the employee experience, productivity and their engagement.
As we discussed before having a firm internal communication strategy in place allows you to connect to your employees in a deeper level regarding experience, performance and engagement.
That said, video is an unquestionable requirement for all businesses. It is the ideal device for sharing stories and connecting with your team.
As a conclusion, it is a quintessential piece for having an excellent internal communication. Utilizing on-demand video, leads to a highly engaged staff, less confused workers and overall a better company.
Remember, your employees represent your brand. How would you like to be represented?