Lizzy Van der Ligt was one of six influencers selected by Tommy Hilfiger to help launch the brand’s Now fragrance — a campaign built around individuality, confidence, and modern style.

With a highly engaged following of over 290,000 on Instagram, Lizzy is widely recognised as a leading voice in contemporary fashion. Alongside her work as a style influencer, she is also the founder of her own fashion label, Le Café Noir, which has built a strong following in its own right. Together, these platforms position Lizzy firmly as a heavyweight within the global style and fashion influence space.

Our collaboration focused on capturing Lizzy’s natural confidence and distinctive aesthetic — balancing fashion-forward visuals with a relaxed, authentic energy. The result feels effortless and contemporary, aligning seamlessly with the spirit of the Now perfume campaign.

Beyond the creative, Lizzy was an absolute pleasure to work with. Fun, professional, and instinctively stylish, she brought energy and ease to the shoot, making the process as enjoyable as the final film.