Nature or Nurture, the question is still out there, but recent developments in neuro science are blowing all our psychological teachings out of the water and compassion seems to be the key…
Harvard now have a whole department dedicated to the study of compassion and emotion within their neuro science department. I find that pretty fascinating. Apparently compassion is what triggers the brains electrical circuitry more than anything else. So if the brain gets so excited when its stimulated through compassion then its gotta be doing something pretty powerful in there right!
This leads me to think about the brilliant Steven Bartlett. His worldwide success in marketing has come from his deep understanding about people and how their brains work first. He has an avid interest in psychology, and i believe here in lies the lesson. To really understand marketing we need to embrace how peoples brains really work – and if thats means looking to neuro science, so be it! And if neuro science leads us to learning about how powerful emotions are, and how they can re-wire your brain, thats a very powerful tool to be embraced.
