End of the Vine – For a video content production company it’s a little unnerving to hear that Vine, the short form video content app, has been closed for good.

Apparently there just simply “wasn’t the usage”. So why when video content is growing at a phenomenal rate, and the percentage of posts on the likes of twitter and instagram, did the platform dedicated to video content fail? Vines were an extremely creative medium. People were creating masterfully crafted video content using all sorts of different approach’s; animation, motion graphics, editing off the cuff, highly stylised visual effects was making big names and big social followings for some. This creativity was stretched across the board in sports and music with the likes of musicians such as Shawn Mendes launching his career.

End of the Vine – So what triggered its downfall? Is it that we just have too many social media platforms to keep up with right now? Considering that twitter owns Vine you would have expected the investment both financially and creatively to have thrived. But soon after its launch its co-founders began to quit and the demise began. The launch of Video on Instagram in 2013 seemed to be the final nail in the coffin for Vine. It seems our loyalty to the likes of instagram and Facebook which have now become such a rooted part of our daily routine, is rewarded with these platforms developing and growing at such a fast rate, crossing the T’s and dotting the I’s that there is simply no room for anyone else right now.