Author: beast

Videos for luxury brands Luxury brands need video content that feels luxurious. And to do this you need a video production company for luxury brands. Is there a difference between the way luxury and non-luxury brands market their products? Of course there is, we know there is. Simply displaying your products in a luxurious manner isn’t enough to sway the high-end shopper.   Market the experience and videos for luxury brands Luxury brands don’t just market their products, they market the experience. This makes their video content production a cut above the rest. Content marketing works for luxury, just as with their products or their stores, a huge amount of time is spent making the customer feel special. The viewer must feel like they are experiencing pure luxury and the highest quality imagery when they are watching your video content. That’s why it is important to choose a video production company for luxury brands, that has a proven track record of success. Think about classical marketing, like magazines for example; there is a marked difference between a low-end magazine and a luxury magazine. You can clearly see and feel the difference between Tatler and Women’s Weekly. You can feel the difference when you hold it in your hands, you can see the difference between the images and the layout used. The luxury magazine has greater depth of colour and you feel special when you are turning the pages. This is how you want people to feel when they are viewing your digital content. You don’t want them to be simply watching it, you want them to be experiencing it. Evoke memories Luxury brands aren’t always after reeling in new customers either, often they are looking to retain current customers. Remember how you felt when you bought your first Rolex watch, your first Hermes bag or your first luxury holiday? This is how you want people to feel when they are viewing your brand video. Remind people how it felt to hold your product in their hands for the first time. Encouraging your viewers to relive the experience, will re-kindle their romance with your brand. Allowing your audience to recall the emotions they felt when they first walked into your store will have them returning to your products time and again. Honing in on the positive emotions and reconnecting them with your brand story, will make your customers fall in love with you all over again. We know that ‘brand love’ is the best way to retain customers and ensure their loyalty to you. In-store marketing In-store marketing is something we are seeing more and more of from forward thinking content agencies, and it works. With the advent of superior in-store visual solutions, the customer experience knows no bounds. Videowalls now have near to non-existent bezel, so the viewing experience for the customer is now off the scale. A classic example of in-store marketing can be found in luxury jewellers. Whilst you are waiting to be seen, video is constantly displayed on screens showing you how luxury watches are made. You can see the workmanship and time that goes in to creating each individual piece. This reconnects your customers with how special your brand is and how important and valued they are to you. This a perfect example of luxury brands doing digital marketing right. If a customer can see how it feels to own your products, they will be more inclined to do so. If they can see your beautiful new coat turning heads on a video in-store, they might just ask to try it on. Once it’s on and they know how good they feel in it, they are much more likely to make the purchase. If they experience what it is like to live life with your products and being part of your brand, they won’t want to turn back. The need to see the product they will purchase, being used in everyday life has been recognised, and it is being used brilliantly in digital content production. Tesla has an entire section of its site dedicated to stories from their customers. Being able to see that how they feel about the product is the view of others, psychologically ‘allows’ your potential customers to make the purchase. Luxury customers can be hesitant purchasers and providing social proof of your quality products might enable them to take the plunge. So let our video production company for luxury brands create a content package that works for your products and brand image. Sharing of luxury content As a rule, luxury content gets shared less. But don’t let this put you off, it still works. The reason it gets shared less is because less people can engage with it; as you well know, some people just can’t afford what you are offering. This doesn’t mean it has less impact on the people who view and share. Generally, people that engage with luxury brands don’t share as much content as those who engage with non-luxury brands. Affluence seems to relate directly to the level of social media interaction – the more affluent you are, the less you post. So, just because your video doesn’t go viral, doesn’t mean it isn’t doing its job. And to be quite frank, do you want your video to go viral? Or do you want to maintain your opulence and be one of the elite? Viral videos are often amusing or crass, and you aren’t going to be using this sort of content in your video, so don’t put that pressure on yourself or your digital content agency. Luxury brands are still winning with content, as with all of your products, it needs to be carefully considered.  Yet again, it all comes back to experience. You know your products are the best and you know people want to buy them. But it’s the experience you provide them that makes the difference here. More and more luxury brands are using video to engage with their customers. If there are 10 similarly luxurious

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Beast London have got your back when it comes to munching past midnight. – Late night snacks in Cannes We’ve compiled a list of Cannes eateries that are open into the small hours, so you will never be stuck for late night snacks in Cannes. There aren’t many major fast food joints in Cannes, so don’t go looking for those golden arches expecting them to appear round every corner. We don’t want to see anyone desperately wandering the streets of Cannes at 2am searching for food, so we are here to help. No need to thank us. Just give us a thought when you are devouring that burger.   Baoli, Cannes: 20.00 – 05.00 Port Pierre Canto, Boulevard de la Croisette, 06400 Cannes, France Baoli offers a mix of Asian style food and is open until 5am. The food looks incredible and is definitely Insta worthy if you can still work your phone by the time you get there. I’m assuming that if you are eating at 3am then you aren’t going to be sober. If you are looking for a quiet late night dinner, this isn’t the place for you. It’s a club too, so from 11pm you’ll be dining and dancing in tandem. With curtain lounge areas that look akin to luxury 4 poster beds, Baoli puts a whole new spin on eat, sleep, rave, repeat. Don’t be surprised if you see a few familiar faces here because it’s no stranger to an A-lister. If you don’t make it to Baoli then you haven’t done Cannes, because as These Kids Wear Crowns said; “this party never stops”. Baoli Burger – Cannes most expensive burger! Zoa Bar, Cannes: 17.30 – 02.15 2 Place du Général de Gaulle, 06400 Cannes, France Open until the small hours, Zoa is a sushi bar with a difference. The main difference being that is does cocktails too and seriously good ones at that (I hear their ‘Dark & Stormy’ is epic and I’ve also heard they are great for loosening up digital content managers). They offer a couple of non-alcoholic cocktails, although I’m not sure why you would want one… Maybe if you have taken leave of your senses? Or if you don’t want any more of your senses to take leave! They describe themselves as an ‘atypical place’ and I don’t think they are far wrong. And here’s why: there’s either live music or a DJ, so you can carry on the sesh whilst having a snack. La Mandala, Cannes: 08.00 – 02.00 Boulevard de la Croisette, 06400 Cannes, France Puddings and paddling. Those are two words you’ll want to hear as the clock ticks past midnight. La Mandala is beachside and does beautiful desserts. Don’t tell me you wouldn’t love to be snacking on a soufflé at ridiculous o’clock in the morning. They also do majorly yummy seafood here and there are some tasty looking salads too. And seeing as it’s right on the beach, why not go for a late night/early morning paddl?! I’m sure the sea will be really warm and even if it isn’t, at least it will get you sober for that early meeting you’ve got tomorrow! La Pizza Cresci, Cannes: Sun to Fri 12:00 – 00:00, Sat 12:00 – 01:00 3 Quai Saint-Pierre, 06400 Cannes, France There’s no late-night snack better than pizza. Period. The pizzas are HUGE and there is no scrimping on toppings. It’s not fussy and it’s not fancy, it gives you exactly what you want. Dough and plenty of cheese are exactly what you need after a night spent networking your way through digital content agencies, champagne in hand. You scored that contact, you are a champion. Now celebrate with a massive slice of pie. New York New York, Cannes: Sun to Thu 12:00 – 23:00, Fri to Sat 12:00 – 00:00 3 Quai Saint-Pierre, 06400 Cannes, France New York New York offers American style food (I know, you didn’t see that coming did you?). Burgers and fries are the only 2 food items you want to hear about when you are thinking about avoiding that hangover tomorrow. Get those carbs in you in good time and I can almost guarantee you will be clear headed by the morning It’s relaxed and its busy. I love the décor inside, but I highly doubt that will matter to you by the time you get there. At midnight after all day partying,  I would be eating out of a bin as long as the food was good. Treat yourself to a Chocolat Liegeois ice cream cup with hot chocolate sauce whilst you are at it. You won’t be regretting that decision unlike some of your others.  

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We at Beast London have had some great times at Cannes Lions and this year will be no exception. All good nights need to be followed by a great breakfast! So last year, over coffee and during a meeting where we were supposed to be discussing video content production, we came up with a list of the Best Places to get Breakfast in Cannes. Some of you will be on a budget. Some of you will be motivated by good food. Some of you will be looking for an Instagram worthy pic. Whatever you want from your breakfast in Cannes, there is something for you. Whether you are after something light and refreshing or you want something heavier to combat that gnarly hangover, there’s a great place for breakfast in Cannes for you. There are so many great options here and you don’t have to stick with the ‘classic’ continental breakfast. Champagne and oysters are a popular treat, but if you are on a tight budget, there are some amazing places in Cannes for breakfast. Best coffee in Cannes: Coffee & Cookies – 2 Square Merimee, 06400 Cannes, France ££ I don’t know about you, but I can’t start the day without a coffee. Being in France, you would think that everywhere would do good coffee, but that isn’t always the case. The coffee here is billed as ‘delicious’ all over TripAdvisor, and TripAdvisor advice is Gospel in my opinion. Stop off here for a classic American breakfast of coffee and pancakes and a great atmosphere. If you are looking for something other than the traditional pastries, this café is great.  Coffee & Cookies also do excellent bagels; they have lots of options on the menu so they are great if there is a group of you. Secret spot for breakfast in Cannes: Plage Goeland Restaurant – boulevard de la Croisette, 6400 Cannes, France ££ This restaurant is on a beautiful, sandy, private beach. If you get the angle right you can get sun, sea, sand and sustenance all in one pic (imagine the hashtags). Sun loungers are available to hire on this beach as well, so why not chill after breakfast for an hour with a cheeky cocktail. Plus there is Wifi here so you can get those pics up straight away! Best budget breakfast in Cannes: Bagel Café – 10 Rue Hoche, 06400 Cannes, France £ They’ve been billed as ‘hipster style’ and they have scrummy looking, towering bagels which will go a treat on your Instagram feed. But a word of warning – don’t go in here expecting the bagels to be like you are back in NY City – they aren’t quite as dense and are a bit more ‘bready’. They have a cute and colourful Insta feed which captures their brand story. Best location for breakfast in Cannes: Armani Caffe – 42 boulevard de la Croisette, 06400 Cannes, France £££ If you need something in a great location then the Armani Caffe is the place for you. Situated on La Croisette it is in the heart of Cannes, where you can watch the Lamborghini’s roll by and pretend you are rich enough to own one of them. This has the added bonus of making you feel seriously swanky whilst sitting there. After all, how often can you say you had breakfast with Armani? For the foodie: Atelier Jean Luc Pele – 36-38, Rue Meynadier, 06400 Cannes, France £££ Incredible pastries, incredible bread, incredible taste. Need I say more? These are some of the best French pastries you will ever taste; they are to die for. And as pastries should, they look great too. There is no way you will be able to walk past without ending up salivating at the window. Right across the street is the bakery where you can get fresh bread, and there is nothing better than fresh bread. You might even want to pop back and grab some macarons for a sugar hit during the afternoon, because it would be rude to go to France and not test their colourful macarons. Best cure for a Cannes hangover: Mo Nolan’s – 6 rue Buttura, 06400 Cannes, France ££ If the only thing that cures your raging hangover is a full English, we’ve got you covered. I know it’s awful to go and have English food when you are abroad (particularly in France), but sometimes it’s the only thing that will fix you after a heavy night. But I always say that you aren’t on holiday until you’ve seen an Irish pub. With traditional pub grub and friendly hospitality, this will be your taste from home if you are getting homesick.

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Tips for successful blog marketing strategy What is a blog? We all hear a lot about bloggers and blogging, but what does it mean? The term was coined in the early 1990’s from the words ‘web’ and ‘log’. It started as an online diary, and in those early years it was used mostly by people who knew how to code web pages and upload content. In the late 1990’s and early 2000’s, the term was shortened to just ‘blog’. Platforms such as LiveJournal and Blogger made blogging much easier and more appealing to wider audiences. The emergence of WordPress marks the point at which blogs became what they are today, an interactive form of communication that allows you to write, comment and share your opinions. You can find more information about how blogging developed at this link. It wasn’t long before major brands recognized the commercial potential of blogging. Today, almost every topic you can think of is being covered. The blog has become a powerful marketing tool that attracts clients and boosts sales. As a London video production company we are one among many thousands of competing video production companies in London, and we find blogging an incredibly useful asset to our own online marketing. If you are looking to improve the performance of your blog and attract more clients, here are some tips that will help you boost your blog marketing strategy. Create a Compelling Blogging Structure to Support Your Content Marketing Every detail counts when it comes to blogging. The URL, for example, needs to be catchy and easy to remember because no one is going to remember a name that is too long and unimaginative. If you opt for a WordPress based platform, it is probably a good idea to pay a little extra and avoid using free hosting option. If you use an URL that ends with .wordpress.com, your clients will have a tendency to take you less seriously, thus it might happen that they will not buy the products and services you are offering just because your website doesn’t look professional. Follow this link and find out the advantages of a self-hosted blog. Appearances matter in each and every aspect of life. The outlook and the design of your blog may be a decisive factor that determines how many people read your posts or buy the things you are advertising through them. Choose to incorporate the blog into your website rather than hosting it elsewhere on the Internet, because that way the visitors can find out everything they want to know about your company at one place. These are some of the essential elements of strong blogging structure that will improve your content marketing. Know your competition and your audience There are two basic questions every brand, company or an entrepreneur need to ask themselves when they approach their marketing strategy. Who is our ideal client? And, who are we competing against? The answers to these two relatively simple questions will tell you exactly what you need to do in order to make your blog unique and your content marketing strategy a smashing success. Before you start blogging you need to know to whom you are writing to. The best way to find out is to develop a set of marketing personas because it will give you more information about the people you are trying to reach. You can read more about how to create marketing personas at this link. Develop Your Content Marketing Plan Everything works better with a plan. Without a content marketing plan, you will pretty much be stumbling in the dark. Organizing a year-long calendar of marketing events is a great way to start implementing your plan. It will also make it perfectly clear when to blog about the upcoming events and how to present them to the followers. When running a blog you need to be thinking like a regular magazine that offers something unique to the readers. It is important to post regularly, it doesn’t have to be every day, but once a week is preferable. Cover topics that relate directly to the products and services you are offering. You can find more information about developing a content marketing plan at this link. Plan Your Content Promotion Having great content and just publishing it is not enough. You need to promote the content you publish on your blog, and you need to do it as aggressively as you possibly can. Luckily, there are countless ways to achieve this goal. The most common way to promote the content from your blog is to share it on social networks. Facebook, LinkedIn, Twitter or GooglePlus are just a few platforms that will ensure that your blog reaches a large number of people. Another rather effective way to promote the content of your blog is to be featured on other websites, blogs or social media posts. The more people post links to your website or blog, the better because it increases the visibility of your posts. A technique that is commonly used for content promotion is ‘automatic blog content delivery’. What it does is that allows your reader to receive email notifications each time you post something new. By activating this option, you will make sure that your followers never miss a post and that they are always informed about the latest events on your blog. Follow this link and find more useful tips for blog content promotion. Allocate Resources to Your Blog Thinking that your blog is going to run by itself is just wrong, even though a lot of people think that just having a blog is more than enough and that spending money and manpower on it is redundant. Successful content marketing strategy is directly related to a number of resources you allocate to it. There are several types of recourses you need to consider if you want to have a sustainable strategy that will convert visitors into clients. Creative recourses include photography, design, and formatting, while editorial recourses

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Best Digital Marketing Blogs 2017 Digital marketing is a relatively new field, which means that there is a lot to learn about it. Since there are very few people who can say with certainty that they are experts in this field, it is very important to constantly gather new information that will help you to develop a successful marketing strategy. The best way a London video production company like ours can stay relevant is to to keep informed and to frequently read the blog posts that shed light on some of the industry’s hottest topics. Luckily, there are quite a few blogs out there that can help you to understand better what digital marketing is all about. Here are 10 blogs that will take you one step further in mastering the fine art of digital marketing. Vero Email marketing is an important aspect of digital marketing. Most of the professional correspondence happens through email, thus the way you compose your emails or handle the lists of subscribers can play a large role in reaching the projected targets. Vero is probably one of the best blogs on the Internet that gives advice on how to increase the number of people who actually read the newsletters you send or how to make clients you contact through email feel more engaged in what you do. Follow this link and learn all there is to know about email marketing. Even a small sized UK video production company like ours which is constantly busy with small to mid sized projects can use this kind of platform to further strengthen our brand and not just to attract new business. Social Media Explorer If you really want to be successful in digital marketing, then knowing the latest social news is simply a must. Social Media Explorer is one of the largest blogs that provides daily updates on latest social media trends. If you consider yourself a serious digital marketer, then Social Media Explorer is one of the blogs that should be on top of your list. It will give you insight into all the secrets of social media marketing. Follow this link, and start gathering valuable information. Top Rank Marketing Top Rank is a digital marketing firm, founded by Lee Odden and Susan Misukanis, that provides assistance to companies that want to increase sales or improve their visibility on the Internet. They also provide a lot of useful information on their website, free of charge. Top Rank Marketing is one of the leading companies in the field that has helped establish countless brands online. If you seek advice or would just like to find out more about online marketing techniques, this is the place to go. Follow this link and find the information you need. Convince And Convert Social media marketing guidance is a valuable service for most companies that want to make their online presence felt. Convince and Convert is an elite place on the Internet where you can find information that will take your online marketing to an entirely new level. Jae Baer is a famous marketer with tons of experience. He also runs this blog. Click here and find out what one of the most respected digital marketing experts has to offer. Chances are that you will get all the information you need at Convince and Convert. Content Marketing Institute Content isn’t King, it is a Kingdom. Without content, there would be no way to offer your products to the clients. Content management is one of the key factors of digital marketing. If you are in need of advice on how to manage the content you share online Content Marketing Institute is probably the best place you can go. Their mission is to educate marketers and give them all the necessary information required for a successful business. You can find E-books, white papers, and other useful resources at Content Marketing Institue’s website. NeilPatel.com If you don’t know who Neil Patel is, you don’t know enough about digital marketing. He’s the guy who knows all there is to know about this field, and the best part is that he believes in sharing his knowledge. His blog has more than 100.000 visitors per month and the articles he shares are over 5.000 words long, which means that they contain tons of useful information. Check out NeilPatel.com, and you might find some of the answers to the issues that have been holding your business back. The Sales Lion What good is marketing, if the sales are low. Marcus Sheridan, a guy who runs ‘The Sales Lion’ and internet marketing guru might be just the right solution for you if you need to improve your sales. The best part is that you can ask a question and he will reply in the form of a blog post. Perfect, right? You get an extensive answer to a question that has been a nightmare for your marketing strategy. Click here and get all the answers that you need to boost the sales of your products. Econsultancy Diversity is the word that describes Ecoconsultancy blog the best. They cover almost the entire spectrum of digital marketing. This a place where you can find practical advice on how to advertise online. You can find the best online marketing practices here, as well as more experimental trends that have not yet been fully proven in practice. This blog offers advice that almost every business out there can use, regardless of the field they are working in. Follow this link and find out how to improve your online marketing. KISSmetrics Is data-driven marketing something you would like to know more about? If so, then KISSmetrics is the perfect place for you. This blog offers analytics and insights on just about every aspect of marketing. All of the opinions expressed on this blog are backed with a ton of facts. That’s what makes them different than countless blogs that try to do the same thing. KISSmetrics is a blog that will help you to understand

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5 online Marketing Metrics you should be monitoring Video content is at the centre of most marketing campaigns of any business that reaches a certain turnover. It is at this point that finding a video agency or video production company that specializes in video content for online marketing is essential. Marketing is a science. Anyone who thinks otherwise doesn’t understand the true nature of marketing. Research is the at the very core of any successful marketing strategy. Without it, most businesses would be stumbling in the dark, trying to make sense of it all. The science of marketing allows you to know exactly what your potential clients want and don’t want. It even enables you to find out what they will want in a few years. That’s why knowing the market and who your potential clients are can make all the difference between a success and failure. Digital Marketing is not all that different from the marketing that isn’t based on new technologies. Its properties are most certainly different, but its purpose is exactly the same – to attract more clients and boost the sales of your products. The success of the online marketing campaigns can be difficult to measure, but there are certain parameters that you can monitor in order to get a better picture of how much attention your company or products are getting. Here are some metrics that you should monitor if you want to improve the performance of your online marketing strategy. Projected Return on Investment   If you are losing money on your campaign, you are not doing something right. Projected Return on Investment (ROI) is the most important factor of any marketing campaign because it shows how much profit the campaign created. It’s pretty simple, if the ROI is positive the strategy you implemented is worthwhile, but if ROI is negative you need to rethink the path you have taken. Calculating the ROI means that you have to compare cost per lead with lead to close ratio, and then compare that figure against average customer value. For example, if you invest 50$ per lead and you close 50% of your leads, each successful customer will cost you 100$. By making more than a 100$ customer value, you can safely say that the campaign is making a profit. If the customer value is less than a 100$ you need to look for another approach to the market. You can read more about Projected Return on Investment at this link. Lead to Close Ratio This is much less an indicator of how well your marketing campaign is going, then it is an indicator of how well your products are selling. If you are not able to turn the leads you acquired through the marketing into sales, then these leads are more or less useless. Lead to Close ratio is the best way to measure the efficiency of your sales team. Calculating the ratio is rather simple. Count the number of the leads, over the period of time you wish to monitor, then count the number of actual sales that the leads created during that same period, and then divide the number of sales with the number of leads and multiply it by 100. You can find more information about how to successfully monitor Lead to Close ratio here. New Sessions The purpose of any marketing campaign is to increase the number of visitors on your website. At times it can be difficult to tell which visitors are new and which are recurring. Google Analytics has a feature that will allow you to know exactly how many new visitors you have in a certain period of time, which can be quite a useful tool that will enable you to see how well your campaign is going. By monitoring the New Sessions, you will be able to tell whether or not the change of the website’s interface or the change of content resulted in more visitors. It will also show you how your recurring clients react to the changes you implement as a part of your latest marketing strategy. You can find more about this feature of Google Analytics at this link. Total Visits Your company’s website should be a magnet for new customers. It should be a place on the Internet where your potential clients can find out everything they need to know in order to purchase any of your products and services. The total number of visits should give you a ‘big picture’ of how well you are doing. If the total number of visits fluctuates from month to month, it might be a good idea to take a different approach to your marketing strategy. The goal of every successful marketing campaign is to attract more customers and as a result, increase the sales. The fluctuations of the number of total visits to your website are a strong indicator that the current strategy isn’t working as well as it was supposed to. A good campaign should steadily increase of total number of visitors from month to month, which is why this parameter is one of the fastest and easiest ways to determine how successful the marketing campaign is. You can find more information about what are the best ways to monitor the number of total visits here. Bounce Rate Bounce rate is defined as: ‘the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.’ This metric determines how good the content of a web page is in making people explore the website more. The logic is that if the visitor liked the content of the page they visited they will explore the content of the website, if not they will ‘bounce’ to another address on the Internet. While having a low bounce rate is terrific, having a high bounce rate is neither good or bad. A high bounce rate suggests that your website is having a lot of visitors,

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Tips for B2B marketing videos 2025 If there’s anything that keeps a business alive in the market- it’s Marketing! And what rules the marketing world today is – Video Content. The internet is flooded with any number of facts and stats that support the claim that ‘Video’ is the content King. And there are many boutique video agencies and London video production company such as ours that our keen to bang the drum. The notoriety of video marketing isn’t unknown to B2B marketers and B2B video production should become an everyday ritual for them if they want to experience new heights of success. According to a study, 53% of marketers stated a positive impact on sales and a whopping 73% observed a positive impact on their marketing results. If you’re still not convinced with the stats and our advice, check out the following benefits of B2B video marketing that will compel you to adopt it ASAP!     Why Are Videos Essential For B2B Marketing? Gives Your Brand An Identity A video is the best possible way to build your brand’s identity in the market because you can get everything you want to say across in a short space of time. It’s a great way to maximize and extract the best out of your sales outreach efforts. Using a video to tell people about your products and services is far more likely to establish your identity than any printed brochure. Results In Higher Engagement Video is the most shared and watched form of content on social media. Also, customers and business prospects trust a product video more than its text description while making a purchase and are more likely to buy a product with video description. In fact, an average video post creates 135% higher organic reach than a photo or text based post. Informs Buyers and Prospects Video is the best way to inform buyers and prospects about your brand’s products and services. For technical and unique business concepts, it works wonders. With how-to(s) and testimonials, you can easily provide an insight into your products or services, making shopping hassle-free for your buyers. The above-mentioned benefits are sure to lure you and as such you’d want to include video content in your B2B marketing strategy. To help you get started, here are the types of videos that can be used to reach your target audience and drive an increase in sales. Types Of Videos For B2B Marketers Corporate Videos Corporate videos are a great way to provide your customers with a sneak-peek into your company’s progress. It’s the perfect way to flaunt your company customs and beliefs. You can also highlight your future goals and provide an insight into the new products and services to intend to add to your lineup. Best production companies for B2B video content abide by the importance of corporate videos and recommend introducing them into your marketing strategies. Product Demo Videos Product demo videos are a great way to present a new product or service to the customers. It’s the best way to grab the attention of your target audience as they won’t spare time enough to go through lengthy product descriptions. With a simple and easy-to-understand demonstration of your new product, you can build a promising market for yourself. Webinars Your customers will only believe what they see if it’s legitimate-looking. The audience is a lot wiser than before and rationalizes every piece of content shown to them. What’s more legitimate than a ‘Live streaming’? Conduct a live video event or webinar and ask your target audience to join in. You could invite your satisfied clients to share their experiences and build a stable market of new clients. It’s a great method to boost trust and credibility with your company. These are only a few types of videos out of many offered by video production agencies. You could alter or choose the ones that best suit your marketing strategy. But before you dive into the pool of B2B video production, here are a few tips, shared by one of the best production companies for Business-to-Business video marketing, which should be kept in mind. Tips For B2B Video Marketers Know Your Goal At the onset of your business idea itself, the marketing strategies should be crystal clear. With so many video types to choose from, select the one that effectively delivers your objective. Know your goal and the requirements of the target audience and build a video content that helps the business build trust. Know Your Audience It is important to understand the needs of your target audience. For instance, if your product is a little unique, one of its kind or complicated to use, your audience would like to see a how-to video regarding the product. And if it’s a beauty product, they would rather like to see the after-effects and user reviews. In B2B video production, it’s vital to consider your audience and their demands in order to create a simple yet powerful video that satisfies their curiosities. Tell A Credible Story The audience is much smarter than before and they rationalize before simply falling for your promises. If you make fake promises or far-from-reality ads, they will consider your brand as a sham and your brand will lose credibility. It is thus advisable to hire a professional for the job who will help you make a video that’s engaging, energetic and credible. Not just that, there are various other reasons to hire a professional for the job. Read below: Reasons to Hire a Professional Professionalism While looking for a production company for B2B video production, consider an agency that provides professional assistance. The one that will produce high-quality (visuals matter a LOT!) and impressive videos that are in-line with your business objective is exactly what you want. Read the reviews from their clients and ask if you can talk to one or two of them directly. You’re going to be spending a lot of money and giving over all of your trust.

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Top 10 locations for video production in Los Angeles It is every filmmaker’s dream to come to the point when they are working on a project that is being filmed in Los Angeles, the world’s capital of film, television and video production. We mostly hear amazing stories about Hollywood’s legendary studios, but it rarely comes to anyone’s attention that LA has some of the most stunning outdoor locations, that have been used for film or video productions. Here are some of the breathtaking sites around LA where some of the best-known scenes in the history of popular culture were filmed. Zuma’s Point Dume Beach, Malibu One of the largest beaches in LA has a long history in the movies and videos. Perhaps best known for the iconic finishing scene in the original ‘Planet of the Apes’, this location offers an awe-inspiring view that can make any UK video production for UK lifestyle brands, look like a million dollars. It is no secret that leading advertising experts have a soft spot for the Zuma Beach locations, since a huge amount of advertisements, both for print and video, has been filmed here. In order to get the necessary permits to shoot at this astounding beach, you need to contact the Malibu Film Office. You can find more information at this link. Griffith Observatory, Hollywood Hills For any film buff, this location doesn’t need a special introduction. For more than 80 years, this has been the site where some of the most memorable scenes in movie history have been created. This is the very site where the legendary ‘Rebel without a Cause’ was filmed. More recently you could have seen this location in this year’s Oscar-nominated ‘LaLa Land’ Over the years, countless television, music video, and advertisement productions have used this location, because of its uniqueness and the breathtaking view that accompanies it. The observatory has strict filming regulations and photographing or filming here without a permit is highly prohibited. Follow this link to get all the necessary instructions for obtaining the required permits. Downtown LA The backdrop for hundreds of LA police and crime dramas. One of our favorite movies, Colatoral was shot around downtown LA using primarily practical lighting at night – check it out for some amazing cinematic work from Michael Mann and his cinematogrphers; Dion Beebe, and Paul Cameron. As a UK video production company we often shoot over in LA because of all the creative opportunities that you have. Every street corner is like a set and the natural ambient light is consistent and beautiful for filming in the day or the night. We shot our content video for Adidas in and around Downtown LA. On Sunday if you visit downtown you are very likely to see a film set on just about every block you turn down. Vasquez Rocks Natural Area Park The list of productions that have used this location is quite long. Vasquez Rocks Natural Area Park was first used in 1935, by a Universal Pictures production. Since then countless ads, music videos, feature films and TV productions have been filmed here. As you might have expected you can just show up here and start shooting, although it would be awesome, wouldn’t it? L.A. County Parks is in charge of issuing permits for this location, and it is best if you contact them if you wish to use this location. You can find more information here. Cole’s Pacific Electric Buffet Located in the Historic Core district, Cole’s is the oldest restaurant in Los Angeles. It opened in 1908 and operated without interruption until 2007 when it was renovated. During that time it has built a reputation as one of the premier locations for filming bar scenes. You might remember it from such masterpieces like Se7en or Forest Gump. There is no special permit required to film here, but you probably need to get a nod from the restaurant’s management. Santa Monica Looff Hippodrome Perfect for the productions that want to revive the look and feel of the early 20th century, Santa Monica Looff Hippodrome was and still is one of the best location choices you can make if you are filming in L.A. Located on a beautiful Santa Monica Pier, this entire location seems as if it fell out of the roaring twenties. The most notable production that used this location was the Oscar-winning ‘The Sting’ with Paul Newman as the lead actor. In order to organize a set in this location, you need to get in touch with the department of Community and Cultural services of the City of Santa Monica. Dockweiler State Beach Another beautiful beach on this list, Dockweiler State Beach is frequently featured in car commercials as well as in full feature flicks. It is a perfect outdoor location that has a lot to offer to any production that chooses to shoot here. The beach is more than 3 miles long, which provides plenty of space for a variety of beautiful shots. The permit to film here is easily attainable, you just need to apply for one at L.A. County Beaches and Harbors Film and Photo permit department. You can find more information here. Point Fermin Park, San Pedro Located at the southernmost point of Los Angeles, Point Fermin Park has a lot of breathtaking locations that will provide the great scenery for your videos. This park is home to many venues that can be interesting choices for video productions, among them are the famous Victorian Point Fermin Lighthouse, Band Shell and astounding vistas of the Pacific Ocean. The same rules for obtaining permits apply to Point Fermin Park, like for all other parks in Los Angeles. LA County Arboretum Established in 1947, the Arboretum has been the site where countless TV shows, Films, and commercials have been filmed. The most iconic place of the entire complex is the Queen Ann Cottage best known as the home of Dustin Hoffman and Barbara Streisand in ‘Meet the Fockers’. Located east of Downtown L.A the

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Selecting the right UK production house to produce the video content for your marketing campaign is essential. Today, the face of marketing has completely metamorphosed with diversity becoming its mainstay. Businesses try everything from word-of-the-mouth to influencer marketing. There is so much competition that choosing the right strategy for the business can often leave you bewildered. This is where video marketing steps in and saves the day. Clearly leading the realm, with engaging videos you can sell your products and services in a better way. As business owners realize how important video marketing is, new video production houses are opening everyday. To hire the best one on the block, make sure that you ruminate over the following things before choosing a UK production house : Dig Deep, don’t just settle for a demo reel While going through a company’s credentials online, you may come across some demo reels on the homepage of their website. Now this one maybe a masterpiece but we would suggest you not settle for this. Look further into the website, dig deeper and try to look for the actual videos that they may have created. The demo reels aims to entice you and prove that the company is an established one. What it doesn’t show you is if the company is really capable of completing the work and delivering desired results. Ask for references  In the realm of a content company UK, track record matters a lot! Video production agencies with an exciting portfolio and contented customer reviews are usually a safer and more stable bet – the happier the customers are, the better it is! Understand more about the process and ask for detailed report of a few of the company’s latest projects. You could also ask to see the productions that they’ve done within a quoted budget – it’s always better to choose the one similar to yours. Most of them will already provide shining references, but if not, try calling those customers up and find out more about their feedback directly. You could ask about their experience of working with the content production company and their thoughts on the final video. A little bit of background research is well worth it in the end. Examine their portfolio One of the most important and easy steps in evaluating potential production houses UK is to look at their body of work. Their portfolio will reveal what their powers are and what they are adept at, as well as evaluate whether they are the accurate fit to help bring out your ideas. Dealing with a company that understands your style is crucial in forming digital content you can be proud of. They need to have the same vision as yours, and it needs to be clear throughout your video production.  The more diverse their work, the better it is. As this is a clear indication that they are experienced in a bunch of genres and sectors. Are they passionate about the work? It is important that you personally meet with the shortlisted video agencies before making a final decision. This will help you to get a fair idea of whether they truly care about your project or if it’s simply about the profits. If they actually care, they will put up questions particularly about your video and its concept. Sometimes it is when we are challenged that we understand more about ourselves. So be weary of those who nod and agree to everything you say and want. Usually, if you have found a really good video production house UK that is concerned about the type of video you want to produce, they will want to create it in the best possible manner and will do whatever it takes to make your video a hit. Do they value your time and understand your requirements? If you can’t imagine yourself working on the terms of a certain video agency, there are plenty of chances that it really isn’t worth killing your time no matter how decent their credentials look. Producing a video is a time consuming task, so no matter how unimportant it may sound, you have to genuinely like your production team & be pleased to work with them. If they don’t motivate you or lack the ability to completely understand your branding, plans, purposes or products and services, they’re not the right choice for you. In the UK there are plenty to choose from so take your time and ask for treatments and quotes until you are sure that you have found ‘your’ content company UK. Request copyright ownership Having a copyright ownership of your video will enable you to issue it to several channels without any additional costs that are meant to be suffered by the video production house and their production team. A greater number of channels hosting your video increase its chances of being viewed by more people. And any UK content company that is worth it’s salt wants their treasured work to be seen by as many people as you do. Discuss the budget breakdown Make sure you conduct a thorough study on the pricing structure and get quotes from many video production companies before settling down for one.  A good London video production house should genuinely tell you what they can achieve with your budget, and should be able to offer you an estimated figure of what you are requesting to do. Don’t be scared to ask for a breakdown of the total cost so that you can inspect where the budget is going and, if needed, where to cut back. On the other hand, you could ask your production agency to help you with references on how to create a video that fits in with your financial resources. Draw your budget and keep an eye that the work, which is being submitted to you, is worth the money you’re spending. Videos can help you boost the conversions and take the rankings of your sites up. Make sure that you choose a professional company so that you rise above all

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Blogging techniques you should know about. A blog, or weblog, as it was called in the early days of the Internet, has become a crucial part of every successful online marketing strategy. A rising number of companies hire bloggers to produce content that will present their ideas and values to the world. And a London video production company like Beast is no exception. Blogging gives your company a voice, a voice that allows you to communicate with your potential clients without ever meeting them. It also enables you to create a community and an entire culture around your blog, that will debate the questions that are relevant to the success of your business. All these things are much easier said than done. It isn’t enough to just write an article about a certain topic and post it. In order to be noticed, your blogs need to be relevant, well-written, carefully formatted and above all engaging. If you fail to inspire the reader to take action, all the effort you put into the creation of the blog remains futile. The main reason for writing a blog is to convey messages you need to communicate with the readers and to spark enough enthusiasm in them to start following you and regularly read your posts. To achieve this you can apply different techniques that will improve your chances of attracting the attention of a larger number of readers. Here are several techniques that as a video content company, we often use and can help you on this quest. Be Personal How to chose your topics is an art in itself. Regardless of the industry, you are working in, an interesting idea will always attract a larger number of people. However, just being amusing and fascinating isn’t enough. Your blog must offer something more, something unique your readers can relate to. There is so much unimaginative content on the Internet today, that it often happens that your blog can’t stand out because it is too similar to other blog posts that an average reader can hardly tell the difference between the two posts. Perhaps the best strategy is to be personal. Address the reader directly, strive to write in such a manner that person reading your article has the feeling that you are having a normal conversation. Write from your own personal experience. If you manage to do that, your readers will see that you know a lot about the subject you are covering. Furthermore, you will be able to convince the reader that the things you are writing about are important to you. People always respond better to a touch of humanity than they do to impersonal and cold articles. For more information about how to write in a more personal tone follow this link. Dedicate time to formatting the text properly Each business owner should be aware of the fact that images matter. Visual communication is as important as verbal communication. It is through visual messages that we create first impressions and if your first impression is negative, the chances are that you won’t like the second one either. While creating a visual style of your blog you need to pay attention to every detail, no matter how irrelevant it may seem. A simple change of a font or its size can result in a larger number of visits. Avoid using large chunks of texts. A paragraph shouldn’t contain more than two or three sentences for two reasons. First – it doesn’t look very good, and second – people get discouraged when they see a bulk of text that they need to go through. Smaller paragraphs, naturally lead the reader through the article and make reading almost effortless. Use every tool and technique available to create visually charming content that will attract the reader’s attention after just a quick look. Follow this link to find more killer tips on how to format a perfect blog post. Consistency is the foundation of success 99% of success is hard work and only 1% of it is talent. Although without that 1% achieving great things in life is impossible, talent simply isn’t enough. It takes a lot of hard work to reach the point at which you can say that you achieved greatness. In a blog-writing world, this simply means that you must write a lot and write constantly. Writing one brilliant article every two months will not get you a large number of readers, regardless of how good you are. At Beast video production company London, we aim for a minimum of one post per week will in time create a readership that follows you and that can’t wait to see what is the next topic you are going to cover. Don’t be afraid to shake things up a little bit if you are not getting the results you want. Post more if you are not getting enough traffic on your blog, or post less if you notice that some of your posts are being neglected only because of the volume of the posts. Finding the balance is probably the trickiest part and it may take some time to find it. The important thing is to keep trying. Click here and find out more about why you should care about consistency. Ask your readers for their opinions Learning how to listen to what other people are saying is not easy for all of us. Most people spend their lifetimes trying to master this fine art and some of them never really get to the point where the opinions of others are more important than their own. For bloggers feedback is crucial, without it there is no way to know what you can do better or just differently. Make sure to have a place on your blog where your followers can exchange ideas, ask questions or discuss topics that are important to them. It will help you create an entire group of people who are interested in the same topics as you are, and it

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