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First-Time Filmmakers: A Practical Guide to Writing, Producing, and Selling Your First Feature Film


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First-Time Filmmakers: A Practical Guide to Writing, Producing, and Selling Your First Feature Film   In 2023, I directed and produced my first feature film, Blood Star , a desert road trip thriller staring John Schwab and Britni Camacho. It was a fully self-funded independent film—a true passion project that became both a trial by fire and an invaluable education in the realities of filmmaking. While we managed to keep production costs relatively low compared to most films, the financial return so far has been minimal. This is a hard truth many first-time filmmakers face: you might never make your money back. That being said, I wouldn’t trade the experience for anything. Blood Star has since been sold in several major territories, including the UK, France, Germany, Italy, and the USA. It now exists as both a piece of entertainment and, more importantly, as proof of concept—a calling card that demonstrates ability and vision to the wider industry. If you’re thinking of making your first feature, my biggest piece of advice is this: only risk what you are prepared to lose. Consider whether your ultimate goal—proving your skills and storytelling ability—could be achieved with a short film or a tightly crafted 20-minute project. Still, if you have the hunger to make a feature film, don’t let me stop you. I’d do it again in a heartbeat. So, how do you start if you want to write, produce, and sell your first feature film—and maybe even get it onto platforms like Amazon or Netflix? Let’s break it down.   Step One: Adopt the Right Mindset   This might sting: you’re not just creating “art.” You’re creating a product—a film designed for mass consumption. The sooner you understand that, the sooner you can make strategic choices that position your project for success. Your movie must be: Unique in the marketplace – Something distinctive that makes it stand out in press releases and festival lineups. Universally resonant – Themes, ideas, or emotions that audiences can connect to. Easily pitchable – Your poster, logline, and script should each have a clear hook that excites people in one sentence.   Think of your film as both a creative work and a business proposition.   Step Two: Writing a Technically Sound Script   Many independent filmmakers worry: How do I know if my script is “technically correct”? The truth is, you’ll never get it perfect. Instead, focus on structure and iteration. Study and outline similar scripts – Identify beats and pacing from successful films in your genre. Create a framework – Even if your story evolves, having key beats mapped gives you stability. Test it in real-world scenarios – Do table reads, rehearsals, storyboards, and animatics. Bring your script to life before production so you can identify weaknesses early.   Above all, be the conductor of the orchestra—guiding not only the story but how others engage with and challenge it.   Step Three: Producing and Funding on a Budget   If you’re self-funding (like I did with Blood Star), you need to minimize everything: Minimal cast Minimal crew Minimal locations Minimal shoot days   Focus instead on maximizing storytelling and performance. Great performances and clever twists cost nothing. Imagine sitting by a campfire—if the story grips your audience, they’ll lean in. Actors are often hungry for opportunities. Find emerging talent eager to prove themselves. Work with them, let them ask questions, and give them the space to bring their best.   Step Four: Post-Production   This stage takes time. Patience is key. Many talented editors, composers, and VFX artists are open to working for portfolio material (“for their reel”), especially on indie projects. Surround yourself with collaborators who share your passion.   Step Five: Selling and Distribution   Here’s where many first-time filmmakers get disillusioned. You may dream of putting your film directly onto Amazon Prime or Netflix—but the reality is you’ll still need a distributor or sales agent. And here’s the truth: distributors and sales agents will always try to take as much of the profit as possible. That’s their nature. Think of the fable of the crocodile: it helps a bird cross the river, but once they’re safely across, the crocodile eats the bird. It’s just what crocodiles do. You can’t avoid distributors, but you can protect yourself. Always: Have a lawyer review your contracts. Insist on a Minimum Guarantee (MG) being binding. No sales should occur below that threshold. Include penalties for late or missing reports. Stipulate clear payment terms (e.g., “payment within 30 days after each quarter”).   Don’t sign blind—contracts are full of traps designed to disadvantage you.   Final Thoughts for First-Time Filmmakers   Making Blood Star taught me invaluable lessons about resilience, creativity, and the business of filmmaking. If you’re a first-time filmmaker, remember: Treat your film as both art and product. Focus on story, performance, and efficiency, not expensive gear or locations. Be ready for the long game—financial returns take time, if they come at all.   And most importantly, remember that even if your first feature doesn’t make money, it can still be your calling card. Proof that you can deliver a vision, manage a team, and tell a story that resonates. If you’ve enjoyed this article and believe in supporting independent filmmaking, please watch Blood Star. Independent film reviews, ratings, and even simple views on platforms like Amazon Prime matter enormously. While the royalty might be a laughable $0.001 per stream, the visibility and positive reviews on IMDb etc are what truly keep indie films—and filmmakers—alive. Writer/Director/Producer – Lawrence Jacomelli

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Top Advertising Award Festivals: Are They Worth It?


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Top Advertising Award Festivals: Are They Worth It?   Advertising awards can do more than boost confidence—they can open doors to new clients, global recognition, and recruitment opportunities. But many award festivals come with steep entry fees, and not all deliver equal return on investment. In this guide, we explore the top advertising festivals—including the most prestigious, ROI-driven shows, and industry‑revered under‑the‑radar picks—to help agencies assess which are truly worth entering.   🎖️ 1. The Most Prestigious: Worth the Entry Fee?   Cannes Lions International Festival of Creativity   Cannes Lions is the ultimate prestige maker in advertising, attracting over 30,000 entries from more than 90 countries each year  . Winning a Lion—especially Bronze or higher—brings global credibility and media attention. The high fees reflect unparalleled exposure; it’s a prize worth pursuing if global creative leadership is your goal. Clio Awards   Clio has rewarded creative excellence since 1959. With entry fees typically around $70–100 per category, the Clios are highly competitive—only about a third of submissions receive Bronze or better, and Gold or Grand Clios are rarer still  . The credibility boost is significant and well‑regarded across the industry. D&AD Awards   Known for its Pencil awards—Wood, Graphite, Yellow, and Black—D&AD is considered the UK’s most prestigious creative honour  . Though entry fees are high (£200–300 per entry), a Yellow Pencil signifies elite creative status. For London‑based agencies, this festival offers both national prestige and international validation.   📈 2. Impact‑Driven: ROI Comes First   Effie Awards   Focused on effectiveness over aesthetics, the Effie Awards are earned by campaigns backed by results—sales uplift, brand engagement, ROI  . Entry requirements include detailed case studies, and fees are proportional to the depth of entry. If you have results to prove, Effies can deliver credibility with marketers and clients alike.   🌍 3. Regional Powerhouses: Europe & Beyond   Eurobest Festival of Creativity   As Europe’s answer to Cannes, Eurobest brings together top talent across the continent  . It offers significant prestige at a fraction of the cost—especially valuable for campaigns targeting European markets. Entry fees are moderate, making it a strong option for agencies seeking regional recognition without a Cannes‑scale budget.   🕵️ 4. Industry‑Trusted Under‑the‑Radar Gems   Epica Awards   Since 1987, Epica has awarded creativity judged uniquely by journalists and editors—not agencies  . This objective approach offers powerful PR opportunities through editorial coverage. Costs are reasonable, jury insights are critical, and inclusion in the annual Epica Book and touring programme adds valuable exposure. A Gold at Epica means credibility with both media and clients. Cresta International Advertising Awards   Cresta may fly under the radar, but it’s highly respected among creative professionals  . Judged by a stable and experienced jury online, Cresta excels at international creative standards. Entry is typically less expensive, and awards signal consistency rather than momentary hype.   🗓️ 5. What About Other Festivals?   Other worthwhile festivals include: The One Show (One Club): creative, modern, and inclusive—entrants fund internal programs  . Shorty Awards: recognises short‑form social content; now jury-decided  . Many others (e.g., Andy, Webby, Effie LatAm, LIA, New York Festivals) exist for specific categories, platforms, or regions  .     💷 6. Weighing the Costs: Entry Fee vs Benefit  

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The Future of Video Production: What’s Next in 2025 and Beyond?


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Introduction: A New Era for Video Production   In a rapidly changing digital landscape, video continues to reign supreme. Whether it’s for advertising, internal communication, e-learning, or social media, the demand for high-quality video content has never been greater. In 2025, brands across industries are partnering with trusted video production companies in London and across the UK to deliver compelling visual storytelling that stands out in a crowded marketplace. But as new technologies emerge — particularly Artificial Intelligence (AI) — the rules are changing. The big question for content creators, marketers, and business leaders is: What does the future of video production really look like? Let’s dive into how video production is evolving in 2025, how companies are integrating AI, whether automation will replace jobs, and why the human touch still matters more than ever.   What’s New in 2025?   The year 2025 has seen major shifts in how video is created, consumed, and distributed. From hyper-personalised content to AI-enhanced editing, video production companies in the UK are redefining what’s possible. 1. AI Video Assistants Are Now Commonplace   AI isn’t just generating subtitles or improving colour grading anymore. It’s now deeply integrated into every phase of the production process. AI tools can suggest B-roll shots based on a script, generate full visual storyboards, and even create short-form edits for platforms like TikTok or Instagram in seconds. For many companies, especially fast-paced startups and SMEs in London, this means faster turnaround and lower costs. However, this doesn’t mean that full video creation is left to the machines. The best results still come from a collaboration between technology and expert human input. 2. 3D Environments and Virtual Production Are Going Mainstream   Originally made popular by shows like The Mandalorian, virtual production using LED walls and real-time rendering is now becoming more affordable and accessible. More video production companies in London are setting up smaller-scale virtual stages, making this once Hollywood-exclusive technology available to corporate clients, brands, and agencies. This revolution is allowing production teams to create immersive environments without the need for international travel — a trend that’s both cost-efficient and sustainable. 3. Personalisation at Scale   Thanks to AI and automation, brands can now create thousands of video variations tailored to different audience segments. Want to address your customer by name in a video ad? No problem. Need versions in 12 languages? That’s now part of a standard offering from top-tier UK video production companies. In 2025, hyper-personalisation is not a “nice to have” — it’s an expectation. Especially in sectors like finance, healthcare, and tech, where direct engagement is essential.   How Are Companies Using AI in Video Production?   AI’s influence on the video production process can be broken down into four core stages: 1. Pre-production   Scriptwriting: AI tools like ChatGPT-5 and Jasper are now regularly used to create draft scripts, helping speed up ideation. Moodboards & Storyboarding: Generative AI tools such as MidJourney and Runway ML can produce visual storyboards in minutes, giving clients a clearer early vision.   2. Production   Camera Automation: Smart rigs can track subjects automatically. On smaller sets, fewer crew members are needed thanks to AI-assisted shooting. Lighting & Sound: Smart systems adjust lighting and audio levels in real time based on scene context.   3. Post-production   Editing: Tools like Adobe Premiere Pro’s Sensei and DaVinci Resolve AI can automatically cut content based on scene, emotion, or even pacing cues. VFX: AI fills in backgrounds, removes objects, and corrects errors that previously took hours of manual work.   4. Distribution & Analysis   AI-driven analytics can tell you which scenes led to viewer drop-off or which CTA performed best. Dynamic optimisation allows real-time edits and A/B testing of videos after they’ve gone live.   It’s no wonder more clients are asking video production companies in the UK to integrate AI into their workflows — the result is faster, cheaper, and often more effective content.   Will There Be Significant Job Losses?   One of the most discussed topics around AI is job displacement. It’s true — automation is replacing some of the repetitive, technical tasks once handled by junior editors or production assistants. For example, a producer might no longer need someone to manually transcribe footage or organise hours of raw clips. However, the core creative roles remain essential. Directors, cinematographers, writers, and editors with a strong sense of narrative and aesthetic are still irreplaceable. AI can offer suggestions, but it lacks intuition. It can cut a scene, but it can’t “feel” when a moment needs to linger. In fact, many video production companies in London are finding they need more creative thinkers — not fewer. As machines take over the admin and heavy lifting, there’s more space for teams to focus on storytelling, emotional nuance, and brand alignment. The roles are shifting — not disappearing.   Do I Still Need the Human Touch?   Absolutely. Video is, at its heart, a human medium. Whether you’re promoting a brand, launching a new product, or creating training materials for your staff, the best video content resonates on an emotional level. It communicates values, sparks curiosity, and builds trust. None of that happens by accident — and none of it can be fully automated. The most successful companies in 2025 are those that view AI as a powerful tool, not a replacement. They partner with skilled video production agencies in the UK who use the latest technology but anchor their work in creativity, experience, and a deep understanding of storytelling. This is especially true for industries that require authenticity — like education, healthcare, non-profits, and lifestyle brands.   Why Choose a Video Production Company in London?   London continues to be a hub of creativity, innovation, and world-class video production talent. With access to top-tier crew, equipment, and post-production facilities, video production companies in London are uniquely positioned to deliver cutting-edge work that still feels grounded and human. Whether you’re a global corporation or a growing SME, working with

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Best Production Companies in Brighton – Why Beast Stands Out


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Beast is recognized as one of the best production companies in Brighton and Hove, with offices in Brighton, London, and Los Angeles. Our global presence allows us to bring an international level of creativity and expertise to every project while staying deeply connected to Brighton’s thriving creative scene. What Makes Beast One of Brighton’s Top Production Companies? Founded by two London-based creatives who moved to Brighton over a decade ago, Beast has grown into a leading corporate video production company with a unique edge—we don’t just create branded content; we also produce TV commercials and feature films. Unlike many other video production companies in Brighton, we have experience handling both large-scale productions and smaller, high-impact projects, ensuring quality, passion, and dedication in everything we do. A Global Network with Local Expertise While Brighton is our home, our reach extends far beyond. We have a network of industry contacts worldwide, giving us access to top-tier talent, locations, and production resources. This combination of local knowledge and global connections allows us to deliver high-quality productions efficiently and creatively. Our Award-Winning Director Roster One of the reasons Beast is among the best video production companies in Brighton is our diverse roster of award-winning directors from the UK, France, Holland, Italy, and the USA. This mix of international talent ensures we can offer fresh, innovative creative solutions tailored to any project, whether it’s a corporate film, commercial, or feature production. Brighton is where our journey started, and we continue to push creative boundaries in video production, advertising, and filmmaking. Award-Winning Video Production in Brighton As one of the best production companies in Brighton, Beast has produced a diverse range of high-quality videos for both local organizations and global brands. From charity campaigns and TV commercials to brand storytelling and documentary-style content, our expertise spans multiple industries and creative formats. Brighton Housing Trust – An Award-Winning Charity Film One of our most meaningful projects was creating an award-winning video for Brighton Housing Trust (BHT). This local charity supports people experiencing homelessness, housing insecurity, and social exclusion. Our approach focused on real stories and emotional impact, highlighting the life-changing work BHT does. The film helped raise awareness and support for the charity, ultimately winning recognition for its authentic storytelling and cinematic quality. It was a proud moment for us to use our skills to help a Brighton-based organization make a difference. TV Commercials – LG TONE FREE & High-Profile Brand Collaborations Beast has worked on national and international TV commercials, including a campaign for LG. Our production team handled everything from concept development to high-end cinematography. The commercial was designed to showcase LG’s innovation and technology, blending dynamic visuals with engaging storytelling. With a background in high-end advertising, we ensure that every commercial we produce meets broadcast standards and global brand expectations. Brand Videos – Cambridge Audio Cambridge Audio, a world-renowned name in high-fidelity sound systems, partnered with Beast for a branded video campaign. We focused on capturing the essence of premium audio by blending cinematic visuals with rich sound design. The video highlighted the brand’s commitment to quality, craftsmanship, and innovation. Our production team worked closely with Cambridge Audio to create a visually stunning, story-driven piece that connected with audiophiles and music lovers alike. Check out our Cambridge Audio “Behind the Scenes” video. Docu-Brand Video – Hertz One Charge Challenge For Hertz, we produced a docu-style brand video following the One Charge Challenge, an initiative promoting electric vehicle (EV) sustainability. The project featured local journalist Lisa Francesca Nand, host of The Big Travel Podcast. Our team documented Lisa’s journey, showcasing the capabilities of electric vehicles, their impact on the environment, and the future of sustainable travel. This project was a fusion of documentary storytelling and branded content, blending authentic experiences with a strong brand message. We also filmed a number of video production for global health and wellness brand Amezcua under the “Science of Nature” Campaign. Brighton: A City of Culture, Talent, and Community Brighton is famous for many things, from its vibrant arts scene and iconic landmarks to its strong sense of community and deep cultural roots. Known as a hub for creativity and diversity, Brighton attracts artists, musicians, writers, and filmmakers, making it a leading cultural destination in the UK. Famous Residents & Creative Talent During COVID, Fatboy Slim (AKA Norman Cook)—a famous Brighton resident and a dedicated supporter of the local community—served tea and coffee at his Beach Café in Hove Lagoon. Here he is with Beast’s Creative Director Victoria Taylor.   Brighton has long been home to many famous people, including actors, musicians, writers, and television personalities. Over the years, notable residents have included: Musicians such as Fatboy Slim and Nick Cave, who have both left their mark on Brighton’s thriving music scene. Actors and comedians like Steve Coogan and Peter James, who have strong ties to the city. Writers and filmmakers who find inspiration in Brighton’s unique atmosphere, adding to its reputation as a creative hub. Many of these individuals are drawn to Brighton for its laid-back seaside lifestyle, progressive culture, and buzzing artistic community. Brighton & Hove Albion: More Than Just a Football Club Brighton & Hove Albion Football Club (The Seagulls) is not just a Premier League team; it plays a huge role in the community. The club’s rise to the top tier of English football has brought national and international attention to the city. Beyond the sport itself, the club is heavily involved in charitable initiatives, grassroots football programs, and local community engagement through the Albion in the Community foundation. This work includes: Supporting underprivileged communities with education and employment programs. Promoting health and well-being through mental health and disability sport initiatives. Engaging young people by inspiring the next generation of footballers and fans. A City That Blends History with Modern Creativity Brighton’s rich history, cultural diversity, and artistic energy make it one of the most exciting places to live and visit in the UK. From the historic Brighton Palace Pier and the iconic Royal Pavilion

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Blood Star – The Story Behind The Story


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THE STORY BEHIND THE STORY To be a visionary you have to have unprecedented passion and drive too, to pull off any creative achievement like making a feature film takes such colossal amounts of vision and drive and guts, and that’s whether you have support from the industry or not. In our case we didn’t. And I think that’s why our story around this production can resonate so well with an audience. But first of all before we tell you about the story behind the feature film production of Blood Star Movie 2024, here is a link to the BLOOD STAR MOVIE 2024 TRAILER Director Lawrence Jacomelli has only ever wanted to be a Film Director. But taken up, in the wave of day-to-day life to earn money and keep the cogs moving, it was TV commercials that consumed him for 15 years. During that time there had been moments where he had worked with writers, and tried to get traction on a script, we even moved to LA for two years to make better connections. But, we still couldn’t find the right script or the money to make it… Then Covid hit and the world stopped. It was a moment of pause where all the plates suddenly stopped spinning and that opened the door for me to focus on something that really mattered. So, then the question became, “Where do we start?”. Well, we knew it had to be low budget, we had written many scripts in the past but never been able to find the finance. So, our starting point was to write a story that, in the worst-case scenario where we would once again be without backing, we could put our own money in and make a movie. Of course, we started as usual with single location scenarios; a hotel room, a tower block, a car… But the problem is wherever you start, you just don’t know where the idea is going to go. And although we started with a hotel room in London, we ended up with a road movie in the desert of New Mexico… We wanted to make a Genre movie and specifically a “Cat and Mouse Thriller”. But we also wanted to make a film that wasn’t just commercial but had a social theme and zeitgeist element to the narrative. At the time of writing there was a news story breaking in the UK, the Sarah Everard case, where a police officer arrested a young woman on the grounds of breaching covid social regulations, and then abducted, raped and murdered her. This was also just a few months after the George Floyd case where a man was murdered in broad daylight by a police officer who arrested him, while being co-operative, about an alleged counterfeit 20 dollar note. After a struggle ensued George Floyd was pinned to the ground and his neck was leant on for over 9 minutes, before he died. Both occasions showed abuse of power, toxic masculinity, misogyny and racism. Both occasions reflected a scenario where the Lawful person should have been the protector, as the US law slogan states “serve and protect”, but instead showed the opposite. It conjured a deep feeling of betrayal, and then incredible vulnerability for so many people, and that became our motivation for our story. We decided to make our antagonist the local Sheriff, after all, what better place to hide than in plain sight? Interestingly Fargo Season 5 which may have been filmed around the same time that we shot Blood Star has exactly the same character profile with the villainous, misogynistic and murdering Sheriff played by John Hamm. When Fargo season 5 came out and we could see they had tackled the same taboo subject of a corrupt lawman, we knew that we had been on the right track with our movie. Whilst we wanted to make a film that had a message, it also had to be commercial, it had to have production value and Lawrence wanted it to be American, and although we are British and living in London, we also decided to not let that stop us. In-fact we managed to do the whole pre-production of the movie remotely from London via ‘Staff me up’. Weeks of video calls and back and forth found us a core crew of passionate film makers in Los Angeles who also wanted to share our vision. Blood Star was shot in 10 days with a 20-person crew and of course we had no plan for selling it…we didnt even have a poster or the faintest idea about what. Even though it was made for next to nothing and can fall under the ‘Horror’ genre, we don’t believe it’s a horror film as such. It’s a thriller. It’s a Cat and Mouse Road Movie set in the desert, with tension at its core and a story designed to both challenge and entertain the audience.   During production the problems came at us thick and fast, like anyone making an independent movie for the first time. I think the making of Blood Star is a fascinating and inspirational story for first time film makers because of how Lawrence adapted to these challenges. When we first arrived in LA, three weeks before the shoot last April, Los Angeles had had unprecedented rainfall for months previous. Our stark, desert location in Palmdale had turned into a lush green prairie…filled with yellow flowers as far as the eye could see…….first problem. From there we had to deal with our main picture car blowing up two days before the shoot, sand storms, flooding on set as the snow on the mountains started to melt and the dreaded permitting red tape! What was significant at these moments was Lawrence’s ability to adapt and this was apparent to ALL the crew. These are the times when most first time Directors may fail; Unable to change their vision, unable to adapt, unable to see their story work in a different way

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BLOOD STAR by Cinematographer Pascal Combes-Knoke


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Shooting BLOOD STAR:  Alexa Mini LF or Red Gemini? by Pascal Combes-Knoke, Cinematographer When director Lawrence Jacomelli asked me to shoot horror movie, “BLOOD STAR“, one of the first conversations we had was about how we are going to shoot these huge night exterior scenes.  The film opens with a bloody, barefoot, young woman chased down on a barren, dirt, desert road by an anonymous killer. Lawrence and I both wanted to practically see infinitely in every direction to fully immerse the viewer in her world and show her isolation from civilization in every direction.  The problem is we didn’t have the budget for balloon lights or super speed lenses.  So the question became what camera and sensor will allow us to retain every single photon from this moonlight source for maximum latitude and detail in the shadows with the widest spread?  The follow up question was how do we move the camera very quickly from setup to setup to shoot this movie in 10 days? What may surprise you is that I am a proud Alexa Mini LF owner, and we opted to shoot on the Red Gemini.  The decision was not a financial one but a logistical and creative one: the Gemini’s Low Light 2000 ISO paired with the native 5K sensor for supersampling to a clean 4K delivery could not technically be beat by my Arri Mini LF.  The high sensitively allowed our moonlight to be a 6K HMI and 4K HMI PAR blasting side-by-side through an 8×8’ 1/4 grid on a 80 ft condor, backed 300 ft from the road.  Our lensing was Cooke S4/i at T2.0, with the opening shot at 35mm. Another huge benefit I found from shooting Red Gemini over Mini LF is weight / form factor giving us flexibility to move and fit the camera in spaces otherwise impossible.  We could not usually afford steadicam but our workaround was the DJI RS3 Pro gimbal which balances the Gemini perfectly and of course cannot balance the heavier Mini LF. We also shot a lot in the picture car where, often, getting the camera a few inches closer to ceiling or window makes all the difference in capturing the right angle.  The Red Gemini proved invaluable in squeezing the camera into these tight spaces – often with myself Lawrence, and my 1st AC Bruno all cramming into the same tiny car! Lastly, rigging the lighter Red Gemini to the exterior of the moving picture car meant we could safely secure the camera on suction cups or hostess tray with less grip equipment and time than would otherwise be necessary with the heavier LF. Every camera has its strengths and weaknesses and the Gemini proved to give us a superior image quality in low light and gave us more flexibility to mount, frame, and move the quickly on our very demanding schedule.  Take a look at Blood Star and let us know if you like the result! Pascal Combes-Knoke Cinematographer | IATSE Local 600 805.405.5055 www.pascalfilm.com

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How are NFTs shaping the Film Industry?


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What are NFT’s and how are NFT’s shaping the Film Industry? Blockchain technology. Non-fungible tokens (NFTs). Web 3.0. You might be one of many that have been hearing these terms get thrown around left and right lately. What is it about them? What is all the buzz about? First, let’s look briefly into what NFTs are. NFT stands for “non-fungible token”. Basically, an NFT is an asset, in the blockchain. Each NFT has a unique identification code and metadata that distinguishes them from each other. They cannot be replicated.  NFTs cannot be traded or exchanged at equivalency, which is where they differ from cryptocurrency since they can’t be used as a medium for commercial transactions.  At a high level, NFTs can be thought of as electronic certificates for each unique asset or collection of assets. Non-fungible tokens encode the origin and the other relevant details about the asset they are certifying. An NFT is held by a single wallet and can only be owned by that user until traded to another user at their discretion.  An NFT can represent an individuals’ identity, property, rights, and more. For instance,  NFTs can represent real-world items like artwork or real estate. This is a form of tokenizing which allows efficient buying and selling of tangible assets, while at the same time reducing the possibility of fraud.  How are NFTs changing the future? Blockchain technology in tandem with NFTs will revolutionize many industries in the following years. Particularly for content creators, NFTs can be the pathway to solving a major problem. NFTs establish a direct way of compensation for creators, by eliminating the middlemen that end up taking a cut of the revenue if the creator wants to monetize their work. By using NFTs, content creators can create their own tokens and sell them on decentralized marketplaces. In this way, the creator has full control over their piece, and as we mentioned there’s a financial benefit to this aspect as well.  NFTs and the Film Industry The film industry has been a bit slow when it comes to adapting NFTs, compared to musicians or artists. However, over time the interest has been increasing and now a growing number of film and TV studios are beginning to look into NFTs. For instance, the animated series “Stoner Cats” have raised 8.4 million dollars in the sale of NFTs (granting holders exclusive rights to watch episodes). That just shows one case in point amongst many out there.  Alex Salnikov (co-founder of Rarible) recently said that  NFTs bring a strong value proposition to the industry. In any creative sector, NFTs provide an alternative source of revenue and digital-native audience engagement. More reassurance is provided when media giants such as Fox started to explore investment opportunities within the NFT space.  While NFTs might still be in their early phase, the opportunities they provide are vast. Besides being a new source of merchandise, NFTs could also help to shape the movie industry. They can enable smaller, indie film producers to secure financing for their films, as well as integrate with the viewers and allow them to be a sort of influence in the film production.  As we said, the number of possibilities with NFTs is quite big. It can prove to be very beneficial if you start experimenting with NFTs while they’re still in their early phase. Below we have written about 5 ways that NFTs can be an impact on the industry. 1. Revenue streams Collectibles and special additions always spark interest amongst fans. The creators can leverage this excitement by reintroducing popular past special editions thus invoking a nostalgic feeling. For instance, in the past studios elevated their revenue by releasing exclusive, limited-edition content such as director’s cuts, cast interviews, and behind-the-scenes footage. The particular fans of that movie were more than willing to compensate financially for those limited edition products. In this manner, video NFTs provide an opportunity to repopularize this trend again, especially since NFTs are hard-capped meaning there’s a true limit to them, and they also come with an “authenticity certificate” which just increases the value more.  Another aspect is using NFTs as a crowdfunding source. Crowdfunding has become very popular nowadays as a way to secure financing, for indie films especially. For a creator that is well established, or has a loyal fanbase, crowdfunding can be a powerful way to finance their independent projects and allow creative freedom. For instance, you can sell exclusive rights to only 100 buyers, hence creating a sense of scarcity that will increase the value of your production. On the other hand, if you produce shorter forms of content that get released more frequently, you can tokenize the membership to your content platform using NFTs. No advertisements, no sponsors, simply the content you produced for the audience to watch.  2. Marketing  The NFT marketplace is quite large. Consequently, it can offer creators a new distribution channel where they can present their content. In that particular medium, they’re completely independent of bigger platforms such as YouTube for instance.  This allows the creators to deliver exclusive content, interviews, etc. Essentially they have full control of what they deliver as a final product. The content, video content, in this case, gets delivered to the fans directly without needing to negotiate with studios, networks, without needing to cater to their policies.   3. Tokenized rights management As we previously mentioned, NFTs and the blockchain network provide quite the freedom. In this case, video content creators, or film producers, are able to remove the middlemen from the process of video sales and streaming. This benefits the creators considerably. In addition, the whole network can be transparent, with a transparent ledger distributed which shows clearly the contribution of each member, the revenue that was generated, thus making the whole financial process fair to everyone and agreeable upon.  Next, there’s the opportunity of creating a digital rights database, aka the new IMDB. However, this type of rating and information system has the potential to be self-building.

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Teleprompter & Autocue Hire London UK


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Do you need Teleprompter & Autocue hire in London UK? A good presentation requires a lot of practice. There are many skills that are required in order to move your audience. Those skills are honed by continuously practicing and improving your techniques of delivering the message across. Preparing for a successful presentation can be a big hassle. Right off the top, a presenter has to memorize all the lines, or all the content that is going to be delivered to the audience. That can be quite difficult if the content is long, or if the presentation is happening live. A quick and easy workaround to this obstacle is using an autocue. So why not look into affordable teleprompter & autocue hire London UK? Using an autocue or teleprompter can make the job of the presenter a lot easier. Instead of memorising all the lines, having the autocue hire London UK allows the presenter to read from the display, while still giving the impression that you are not referring to any external help. Autocue hire (also known as teleprompter hire London UK) is what has allowed newscasters to look at the camera continuously while presenting the news.   What is an Autocue hire and is it the same as teleprompter hire?   An Autocue is simply a tradename for a teleprompter. The teleprompter is fixed to the tripods where the camera is also attached. It is an angled one way mirror that reflects a mirrored version of the content (text) such that a subject that stands in front of the camera( simultaneously the teleprompter), can also see the text while staring right down the camera lens. It creates the impression that the presenter knows very well what they’re talking about without referring to any notes. The teleprompter is very useful for live TV events, shows, and also other applications such as corporate videos.        How does an Autocue work?   An Autocue or a teleprompter comes with a reflective screen. As discussed before, the one way mirror is typically placed in front of the video camera lens, as well as a monitor that is mounted directly underneath the screen, which displays the script. The screen is made of reflective glass that is completely see-through on one side and reflective on the other. This allows the camera to shoot through without having a visual effect on the video. Meanwhile, the other side of the screen is reflective such that anything displayed on the monitor (teleprompter) will be reflected onto the screen. However, we are all familiar that anything we see in a mirror is flipped in the horizontal direction. This means that the image on the monitor will also appear backwards on the screen. Thus, the script must be reversed on the monitor, so when the reflection takes place the presenter will be able to read it easily. Since there are some technicals aspects to using a teleprompter or an autocue, major productions or broadcasts, have a designated crew member/s, who adjust the format, scrolling speed, and the direction of the text as it appears on the teleprompter screen and ensures a comfortable pace, such that the presenter will be able to seamlessly reda the script. The operator follows the presenter’s speed with the teleprompter instead of forcing them to speak at a speed that they’re not comfortable with.  Thus, having a good Autocue operator is key. They should have a wide array of experience with all types of production from tense live TV productions, to seminars, or public speakers and corporate videos. The Autocue operator works closely with the director and on screen talent. The autocue operator ensures that they get the most out of the subject’s performance. In absence of a teleprompter/autocue operator, the presenter can use a wireless controller or a foot pedal to control the scrolling speed. Autocue Hire & Teleprompter Hire London UK If you have been looking for reliable yet affordable autocue or teleprompter hire in London, then you’ve come to the right place. Beast Video Agency offers a range of hire options at very reasonable prices. Our options are very flexible. Whether you need an autocue for a single day, or a longer period, our options at Beast Video Agency allow you to hire the autocue how you need it for as long as you need it. In addition, we value the trust you put upon us. Our team at Beast Video Agency in London, will help you get the best deal around. We stand by it! Teleprompter and Autocue equipment rental and services London  UK Beast Video agency provides a full teleprompter/autocue equipment rental service plus experienced operators for all types of shoots, from television and film to other events that require an autocue. Our teleprompter/autocue hire packages include all the equipment you need. If needed we can also provide an experienced operator that will help you input your script, make edits and control the speed of the words that appear on the screen, ensuring your presenter gives a flawless performance. 15″ autocue from Portaprompt able to rig on almost any camera, from ENG-style to Dragons and Amiras. We can offer a MacBook Pro or Retina with MirrorScript Pro for easy text editing and scrolling, making this highly-portable unit even more flexible. Kit also includes: Portaprompt Monitor Portaprompt Lens Hood Portaprompt Monitor Portaprompt rigging Bracket 13A IEC Cable Mini DP – DVI Adapter VGA Cable Technical specs: Display: 15″ (1366 x 768, 16:9) Device input: VGA Weight: 7.4kg Mounting: on-camera Guidance with Autocue & Teleprompter Rental London UK Beast Video Agency  has years of experience as a London production company. Our team is more than familiar with audio equipment. In fact, members of Beast are experts in their fields. We know that operating with a teleprompter or an autocue can be a difficult task sometimes, that’s why we will be ready to assist you. Thus, whenever you feel you’ve encountered an obstacle with our equipment feel free to give us a

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From The Blog

Luxury Tourism


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Ok so 2023 was a very bad year for tourism and tourism videos in general. If you are a Tourist Agency of a top Tourism destination, do you need videos for Top Luxury Holiday Resorts in 2024? Well…is there any better way to show how amazing your destination is? The question isn’t really whether you need a tourism video or not…you do. The question is, how do you make a professional tourism video that doesn’t look like a tourism video! We looked to see which are the best summer holiday destinations in 2024 , and there are a lot…so then we asked ourselves, who has the best tourism video for top luxury holiday resorts in 2024? If a picture speaks a thousand words then a video must be a million words – right? Wrong! Whilst you can easily take a photograph from a certain angle and then use photoshop to tidy it up, the same can not be said for video. That’s why when you want to make a tourism video that looks and feels like a British Airways Holiday video then you need a professional video creative agency to come up with a unique concept and an equally professional video production company and Director to make the video. With video you have to be asured in your shot design, camera movement and also casting. When you make a video you have to make 1000’s of small choices and just one or two poor choices can result in a bad tourism video. So how can you be guaranteed of a top quality tourism video? The answer as always is to hire a team that specialises in videos for tourism and holiday destinations like Beast Creative Video Agency. Then you can expect something that looks as good as any television commercial. Our track record can not be beaten and we are able to offer incredible quality for a fair and reasonable price. The best way to prove this is by taking a look at the facts. The Cayman Islands top luxury holiday resorts 2024 Case studio in how to make a really effective Tourism Video for your amazing holiday destination. BRIEF: To produce a tourism video that would generate awareness and interest in The Cayman Islands.   Deliverables: Create 2 hero videos @ 60” and 12×10” buzz videos. Result – 3000% increase in website traffic Unexpected Result – Beyond social the client decided to buy TV media and run a TV advertising campaign in the UK on Adsmart TV. Extra Unexpected Result – As the only direct flight carrier to The Caymans, British Airways bought the content. Under the British Airways Holidays brand they are running both hero videos on their inflight service across the entire long haul fleet. This equated to free media outlay and far outstripped the tourist boards own allocated media spend repaying the initial investment by an unmeasurable amount. Continued Unexpected Results – The Cayman Islnds & British Airways Holidays broadcast the tourism video in the UK on mainstream TV over Christmas 2019. Other top travel destinations that may benefit from this kind of high quality tourism video could be these destinations… Top travel destinations and the best summer holiday destinations in 2024 Greenland – More Like A Snowy Wonderland Cappadocia – The Land Of Hot-Air Balloons London – Gape At The Big Ben Tower Prague – Hub Of Baroque Buildings Marrakech – Admire Bucolic Nature Siem Reap – Famous For Night Markets Playa Del Carmen – Most Beautiful Beach Town Pokhara – Get The Views Of Stunning Mountains Cape Town – Get Bird-Eye View From Cable Car New Zealand – Scenic Landscapes For Nature Lovers Salt Lake City – Laze At Golden Beaches Las Vegas – Try Your Luck Here Maui – Not Less Than A Paradise Colombo – Respite From The Scorching Heat Barcelona – All About Games & Nightlife Hamburg – Watch Lakes Dotted With Boats Colorado – A Summer Paradise Koh Samui – Party All Night On The Beach Whistler – Traverse The Hiking Trails Iceland – Watch Colors Blend Beautifully Marseille – Explore The Rich Culture Heritage Kerala – Ride In The Houseboat On Backwaters Mauritius – All About Coral Reefs & Beaches Bali – Honeymooner’s Paradise Teton County – Soothe Your Eyes With Greenery Amalfi Coast – Coastal Peaks Against Pastel Buildings Hoi An – A Place Out Of Dream World Seychelles – Watch Sunset On Shimmery Coastline Paros – A Blend Of White & Blue Zermatt – Hike To The Swiss Alps Andaman Islands – Witness Paradise On Earth Tel Aviv – The City That Never Sleeps Lima – Peru’s Wonderland Tahiti – A Sweeter Place Maafushi Island – Can’t Get Enough Of It     2022 offers new hope and new opportunities. The world wants to break free and travel again. So if you are a top travel destination then how do you make sure that those wonderful travellers choose your tropical paradise destination against all the others?   The answer is simple, you need to make a really professional tourism video that not only shows travellers what is special about your destination but all re-assures them that they will have the best possible holiday experience. Also checkout Beast Los Angeles   So – you have an amazing destination – tropical island paradise or whatever…;yes some cool drone shots and maybe a really beautiful couple kissing at sunset…but how do you turn something average into something unique? You need the help of a creative video agency that specialises in tourism videos and lifestyle videos. In effect, you don’t want just another tourism video…what you want is something that looks like a television commercial…   Once upon a time, actually just 4 years ago, a small creative agency from London approached Beast video production London to make a set of 12 tourism video for their client The Cayman Islands. Beast pitched for the account and won the job. We went off to the Cayman Island and spent  3 days shooting…   We came back and made our edits. And guess what happened…   Bristih Airways saw the videos and said that they wanted to buy the from the Cayman Islands tourist board and run them on Tv and in

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From The Blog

How to write compelling interview questions


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How to write compelling interview questions By Beast Video Production & Creative Agency London How frequently do you jump at a chance to do an internet based video production? Most likely not that frequently – particularly assuming you maintain a business and have lots of other jobs top take care of.   Also to others, you’re doubtlessly attempting to shuffle life, work and everything in the middle. With the overall overview reaction rate being 33% (commonly much lower, contingent upon factors), more likely you’d have something else to do before you have time to create a set of interview questions.   In light of that, you might contemplate whether you truly can make somebody intrigued enough to finish an overview for your business. This is a substantial inquiry that numerous entrepreneurs can battle with; That, and how to make the overview adequately helpful to extricate significant information for key preparation.   Assuming you’re requesting yourself comparative things from a comparative nature, the short answer is that you want to comprehend which questions are ideal for your interview video, and precisely how to keep in touch with your staff. Why are overviews and interviews significant for organizations?   Plainly clients are progressively getting exhausted of reviews. Seth Godwin, previous leader of website, expressed that ‘Each [survey] question you ask is costly (as far as steadfastness and generosity).’   However, if so, why bother in facing the challenge to direct an overview in any case? Set forth plainly, every essential move a business makes should be driven by what the clients need. Research uncovers that for each objection made, there are 26 other despondent clients who keep quiet. The greater part of which will wind up leaving, never to return. Make your set of interview questions engaging on a personal level   That implies studies might be one of a handful of the ways of drawing in your clients and discover what they truly think – before it’s past the point of no return. Along these lines, it’s critical to get a reasonable understanding into their perspectives on your items and administrations. Review polls work with this by gathering information in an organized manner, that is valuable for drawing examination and making important, vital choices in accordance with discoveries. It likewise empowers you to have perceivability of your item’s qualities and the things that are functioning admirably; just as its shortcomings, and your business’ possible vulnerable sides. Thus, you have a chance to make an answer. Characterizing Customer respondent objectives to decide the review type This is the means by which you don’t sit around idly making reviews for it; But rather, ones that can really assist you with settling on the right essential choices. It’s the reason Godwin additionally said “Don’t pose an inquiry, except if you genuinely care about the appropriate response”. The appropriate responses you acquire should truly matter. With that in mind, the review questions shouldn’t be a disturbance that fill no specific need.   In light of that, it’s essential to adjust your overview to your client venture. Your examination objectives and the stage your clients are at in their excursion, will let you know the best kind of overview to utilize. Thus, the overview type you pick will assist you with understanding the right inquiries to pose.   For example – Are they first time guests, long haul clients, or a gathering of analyzers? Would you like to accumulate insight on their opinion on your items and administrations, your substance or basically the checkout stream? Characterize your objective to figure out which sort of study is ideal, in view of your clients and where they are in your business cycle. The following are a couple of run of the mill instances of client contact focuses worth following, with important inquiries to pose. Current Customers   Open finished inquiries: –           Depict yourself in one sentence. –           For what reason do you utilize our item/administration? What issue does it assist you with settling and how? –           What made you purchase [the product]? What persuaded you that it was a decent choice? –           Did you falter prior to picking us as a provider? Provided that this is true, why? –           Which different organizations were the top-sprinters for you prior to choosing to pick with us? –           Did you experience a specific disappointment or issue when visiting our site? –           Something else you might want to tell us?   David Darmanin, CEO of HotJar, featured this small bunch of open finished inquiries as likewise being especially savvy: –           Where did you find out about our administration? –           Assuming a companion were to inquire as to ourselves, what might you say/how might you depict us? –           If for reasons unknown you couldn’t keep utilizing our items/administrations, what might you miss the most? –           Assuming that you could pick one thing to add to our administration, what might it be? What’s that essential thing you believe we’re missing? –           What difficulties do you deal with ordinary? Time is a significant ware that you’re requesting that individuals give for your studies. Assuming you need them to answer in excess of 3 open finished inquiries, ensure you offer them some kind of motivator to make it worth their time and energy. HotJar, for instance, gave out an iPad as a component of one of their impetuses. Clients will be more responsive in the event that you can offer a type of gift voucher, or the opportunity to win something in a rivalry.   Shut finished inquiries: What is your opinion about our association? –           I’m really content with the assistance and would totally prescribe it to a companion. –           It’s pretty much adequate for what I want, however I’d in any case be available to elective providers. –           I’m not happy with my involvement with all. The reactions inspired at this stage will assist you with cementing your image personality and incentive. Also, as clients would ultimately feel burnt out on composing a

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