This road trip brand film for Herbalife Nutrition follows four friends as they travel across South West France in a vintage Jeep Commando 1979. Set against wide open roads, coastal stretches, and sun-soaked landscapes, the film captures a sense of freedom, friendship, and momentum — driven by the simple idea of going further together.

At the heart of the journey is Herbalife Nutrition’s protein-rich iced coffee, a constant companion throughout the trip. Integrated naturally into the story, the product fuels long days on the road and shared moments along the way, reinforcing the brand’s message of sustained energy and everyday performance without interrupting the narrative flow.

Shot with a relaxed, cinematic approach, the film balances lifestyle storytelling with authentic product presence, creating a warm, aspirational travel experience that feels genuine and unforced. The result is a feel-good brand film that celebrates movement, connection, and the joy of the journey itself.

The project went on to win at the Brand Film Awards, recognising its storytelling, craft, and seamless integration of brand and narrative.