At Beast we have our own in house post production studio.
We colour grade all of our work in house on Resolve and this helps to retain an overall mood and tone that represents our style of storytelling.
Offline editing service
At Beast we have all of our resources under one roof. This helps to contain costs and means we can be flexible and fast when it comes to client requirements. We know that working on digital content and especially when working direct to brand there is always a need for multiple versions and variations of edits as well as different variants of formatting and output. So we try to keep our costs within set quotes rather than having to keep adding on for every little extra. We feel that by being acquiescent in this way allows for a more fluid workflow and a better foundation for the ongoing relationship with our clients. A video production company for digital content has to have this approach in order to facilitate the great amount of output that usually comes with any single brief and campaign.
We edit in adobe premiere and all of our editors are experienced and have award-winning work to their own personal showreels. It is at the edit when everything comes together. So the quality and importance of a good editor cannot be under estimated. With content you usually have a huge amount of rushes and an overall story, which is only partially storyboarded. What this means is that a good editor must be able to make the best use of the best rushes but he must also be able to bring the story together in the most logical and effective way. Our approach is similar to documentary film making, so we often roll the camera for long takes and always shoot sync sound.
Well-recorded sound and Sound Effects are another important element to the Beast approach and all of our website video productions. In order to maximize the emotional connection it is crucial that we hear within the sound mix all the beautiful and stimulating sounds, which accompany the moving image. The sound mix is an incredible detailed and time consuming part of the process but this is not something that can be skipped over. Further more since this is a crucial part of our storytelling technique we choose our actions and shots according not just to the visual narrative but also with the audio tracks in mind. For example if you cut from a water fall in a rainforest to a wheat field swaying in the breeze, you know that you will have a very powerful and stimulating contrast and juxtaposition not just of video but audio too.
Music for Digital Content
At Beast we never use library music. Library music is generic and if there’s any good library music out there then it will be used on thousands of videos already. If you want your video to look different and unique then it stands to reason that the music must follow the same rule. Of course we always use reference music when editing and for presentation to client but at Beast we always use composed music. We have a rich network of extremely talented musicians who can fulfill any brief we put to them. Composed music for TV commercials and composed music for digital content costs a little more but the end quality is so much better that this is a necessary investment. It also saves a lot of time and means that you can avoid any uncertainties about royalties and music usage rights.
In house we use after effects for compositing and touch up work. If we have any big post brief and specifically for all the CGI animation then we have a partner company that we always work with. We have an ongoing deal in place so the costs even for Pixar level 3d character animation can be achievable and within the high end of the digital content budget. See our brilliant work for Netflix and ING bank.