Tips for B2B marketing video production.
If there’s anything that keeps a business alive in the market- it’s Marketing! And what rules the marketing world today is – Video Content. The internet is flooded with any number of facts and stats that support the claim that ‘Video’ is the content King. And there are many boutique video agencies and London video production company such as ours that our keen to bang the drum. The notoriety of video marketing isn’t unknown to B2B marketers and B2B video production should become an everyday ritual for them if they want to experience new heights of success.
According to a study, 53% of marketers stated a positive impact on sales and a whopping 73% observed a positive impact on their marketing results. If you’re still not convinced with the stats and our advice, check out the following benefits of B2B video marketing that will compel you to adopt it ASAP!
Why Are Videos Essential For B2B Marketing?
Gives Your Brand An Identity
A video is the best possible way to build your brand’s identity in the market because you can get everything you want to say across in a short space of time. It’s a great way to maximize and extract the best out of your sales outreach efforts. Using a video to tell people about your products and services is far more likely to establish your identity than any printed brochure.
Results In Higher Engagement
Video is the most shared and watched form of content on social media. Also, customers and business prospects trust a product video more than its text description while making a purchase and are more likely to buy a product with video description. In fact, an average video post creates 135% higher organic reach than a photo or text based post.
Informs Buyers and Prospects
Video is the best way to inform buyers and prospects about your brand’s products and services. For technical and unique business concepts, it works wonders. With how-to(s) and testimonials, you can easily provide an insight into your products or services, making shopping hassle-free for your buyers.
The above-mentioned benefits are sure to lure you and as such you’d want to include video content in your B2B marketing strategy. To help you get started, here are the types of videos that can be used to reach your target audience and drive an increase in sales.
Types Of Videos For B2B Marketers
Corporate videos are a great way to provide your customers with a sneak-peek into your company’s progress. It’s the perfect way to flaunt your company customs and beliefs. You can also highlight your future goals and provide an insight into the new products and services to intend to add to your lineup. Best production companies for B2B video content abide by the importance of corporate videos and recommend introducing them into your marketing strategies.
Product Demo Videos
Product demo videos are a great way to present a new product or service to the customers. It’s the best way to grab the attention of your target audience as they won’t spare time enough to go through lengthy product descriptions. With a simple and easy-to-understand demonstration of your new product, you can build a promising market for yourself.
Your customers will only believe what they see if it’s legitimate-looking. The audience is a lot wiser than before and rationalizes every piece of content shown to them. What’s more legitimate than a ‘Live streaming’? Conduct a live video event or webinar and ask your target audience to join in. You could invite your satisfied clients to share their experiences and build a stable market of new clients. It’s a great method to boost trust and credibility with your company.
These are only a few types of videos out of many offered by video production agencies. You could alter or choose the ones that best suit your marketing strategy. But before you dive into the pool of B2B video production, here are a few tips, shared by one of the best production companies for Business-to-Business video marketing, which should be kept in mind.
Tips For B2B Video Marketers
Know Your Goal
At the onset of your business idea itself, the marketing strategies should be crystal clear. With so many video types to choose from, select the one that effectively delivers your objective. Know your goal and the requirements of the target audience and build a video content that helps the business build trust.
Know Your Audience
It is important to understand the needs of your target audience. For instance, if your product is a little unique, one of its kind or complicated to use, your audience would like to see a how-to video regarding the product. And if it’s a beauty product, they would rather like to see the after-effects and user reviews. In B2B video production, it’s vital to consider your audience and their demands in order to create a simple yet powerful video that satisfies their curiosities.
Tell A Credible Story
The audience is much smarter than before and they rationalize before simply falling for your promises. If you make fake promises or far-from-reality ads, they will consider your brand as a sham and your brand will lose credibility. It is thus advisable to hire a professional for the job who will help you make a video that’s engaging, energetic and credible.
Not just that, there are various other reasons to hire a professional for the job. Read below:
Reasons to Hire a Professional
While looking for a production company for B2B video production, consider an agency that provides professional assistance. The one that will produce high-quality (visuals matter a LOT!) and impressive videos that are in-line with your business objective is exactly what you want. Read the reviews from their clients and ask if you can talk to one or two of them directly. You’re going to be spending a lot of money and giving over all of your trust. You want Professionalism!
Hiring a professional may cost you a little more initially but a high-quality and versatile video content that can be used in various marketing campaigns is actually an investment that yields the best returns. No matter how limited your budget is, a professional company will get the job done for you while staying within your budget plan. It will also save you a lot of money as you won’t have to spend on any unknown entities if you agree in writing a budget for the entire project. So it’s actually cost-effective!
Since they have been doing it forever, creativity and ideas come easily. They also suggest the types of videos that will work the best for your business objective and come up with creative and original ideas so that you can choose the best direction for your brand. When looking for a video content agency, consider the one that promises originality and creativity. That’s the only way to attract your audience – be unique.
Don’t waste your time and money on a video that doesn’t convey your business idea, rather look out for a video production company that specializes in B2B video content production that is consistently delivering original and high-quality videos. Contact a few and select the one that suits you the best, after all, it’s all about your brand!