From The Blog

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From The Blog

Big brands move the boundaries


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Big brands move the boundaries Great brands are great because they always take us by surprise. Thinking out of the box is what characterizes all great brands. The constant search for innovation produces breathtaking results that change what we think is possible. Use of the latest technology in combination with amazing ideas results in products

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Natural light v artificial light


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Photography and film are mostly about capturing light. Light is the one single element without which modern video productions, commercials or corporate video wouldn’t even be conceivable. The entire history of film and photography revolves around developing cameras and other equipment that can capture light accurately. So what are the pros and cons of natural light

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5 most effective Social Media marketing campaigns of 2016


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The world of web marketing and online advertising is changing rapidly. Since the emergence of social platforms such as Facebook, Twitter or Instagram, and even YouTube, an increasing number of companies have decided to use them as platforms for their marketing campaigns. And who could blame them? Social media platforms are an excellent tool for

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How to tell stories that sell products


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In an oversaturated market, how do you tell stories that sell products? It isn’t an easy task to create a product that stands out and make it memorable. People need to find out about the merchandise you wish to sell, that is why you need to advertise the goods you wish to place on the market. However,

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The best cameras of 2017


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2016 was considered a year to be forgotten by most, but in the world of digital cameras and video production, it has been a remarkable year. Canon, Sony and all other major manufacturers released new models that enriched the market and made new benchmarks of performance. In 2017 we can expect the same trend to

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5 ways to cut video production expenses


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5 ways to cut video production expenses It is no secret that video production can be quite expensive. Creating a corporate video or a TV commercial is a lengthy process that takes a lot of time and resources. However, cutting down on certain aspects of the production can result in terrible video content, that will

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How to create beautiful portraits


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The visual excellence of the work you produce can often determine how commercially successful your brand photos and video content can be. The greater the knowledge of the craft you possess, the more confident you can be that your images will impress your clients. It takes years to master the fine art of portrait photography and

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Top 5 commercials of Super Bowl 2017


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The 51st Commercials Super Bowl was a blast. From a stunning performance by Lady Gaga to a miraculous comeback win by the Patriots and a tide of politically charged TV commercials, Super Bowl 2017 was filled with great performances and unexpected events. It is that time of the year when the entire world is waiting to

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Top 10 Locations for video production in London


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London is one of the most exciting cities in the world for video production in London. And as a London video production company we are always seeking out new and unknown locations. It offers a unique mixture of historic venues and modern, even futuristic locations that can serve a wide range of filmmakers needs. Recently

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DSLR and Vintage Leica Lenses


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DSLR and Vintage Leica Lenses – With the tide of Full Frame DSLR cameras, there are all sorts of possibilities with using vintage lenses, we chose the Leica Summicrom R F2. Vintage lenses can be used on anything from Black Magic Pocket camera to Panasonic GH4 and Sony Full Frame a7 and so on. Lets

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