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From The Blog

Is Branded Content right for all brands?


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So McDonalds recently cancelled their branded content channel ‘US’ from YouTube. Described as an entertainment channel, that threw itself directly in competition with the likes of Vice, Red bull, and E4, it’s digital content simply wasn’t getting the ratings and views. So how could this retail giant have got it so wrong? Is this down to

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From The Blog

Emotion over Logic any day!


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Nature or Nurture, the question is still out there, but recent developments in neuro science are blowing all our psychological teachings out of the water and compassion seems to be the key… Harvard now have a whole department dedicated to the study of compassion and emotion within their neuro science department. I find that pretty fascinating.

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Adweek: Audi & Airbnb


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Audi and Airbnb. Who would have thought it? Those clever little rascals at Venables Bell & Partners of course. To us this signals a whole new era in collaborative marketing. It’s slick, it’s cool, and the timing is just perfect! So, the two brands have teamed up to produce a promotion as part of Audi’s Emmy

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From The Blog

Cambridge Audio Behind The Scenes


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Ampersand & Company approached us to make a content video for Cambridge Audio. Cambridge felt it was time to tell their story, and they wanted to use video to do it. Here is a look at Cambridge Audio behind the scenes. Their story captured our imagination immediately. Being music lovers ourselves, we were intrigued to

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From The Blog

Hello From Burning Man


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BURNING MAN, visceral mayhem for Photographers, Video Content makers and Burners. So for those of you who missed BM 2016, start preparing for 2017. A few things: buy tickets in pre-sale (February) or sale (March). Due to the big demand, they vanish in seconds so make sure you have your finger on the mouse the

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From The Blog

Motion Graphic Designer Position


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If you are a passionate and creative Motion Graphic Designer looking to build your showreel in an award winning video content production company… APPLY HERE. We are looking for Motion Graphic Designers to join our roster of creative writers and directors! This opportunity is perfect for anyone wanting to work on creative video content production. Our company sees pitches for

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From The Blog

VIDEO CONTENT MARKETING – QUESTIONNAIRE


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VIDEO CONTENT MARKETING   Planning for video content can be a daunting task. And if you’re new to video content production and marketing, you may not know where to start. When we work with clients to build content marketing strategies, the first thing we do is walk them through our content questionnaire. Using this content

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Money for nothing and clicks for free?


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If you were certain that the most popular  Youtube personalities would be singers and TV hosts like Justin Bieber and Ellen, you’d be wrong. The most subscribed YouTube account is actually one by the name of PewDiePie, which features Swedish twenty-six year old Felix Kjiellberg – an individual you’ve presumably never heard of, even though

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Becks – CapCam


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There seems to be no limit to the creativity and fun people are having with video these days. Becks have now married two of our favourite things! Beer and Video. As they explain to us, life doesn’t happen in tunnel vision, it happens all around us. This cool little bit of tech just sits onto

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If it were five years in the future, would you be reading this article or would you be watching it?


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With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include video content production in their internet marketing strategies will do so at their peril. If it’s not already, video is the future of content marketing. There’s much research that shows more than half

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