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How to tell stories that sell products


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In an oversaturated market, how do you tell stories that sell products? It isn’t an easy task to create a product that stands out and make it memorable. People need to find out about the merchandise you wish to sell, that is why you need to advertise the goods you wish to place on the market. However,

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The best cameras of 2017


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2016 was considered a year to be forgotten by most, but in the world of digital cameras and video production, it has been a remarkable year. Canon, Sony and all other major manufacturers released new models that enriched the market and made new benchmarks of performance. In 2017 we can expect the same trend to

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5 ways to cut video production expenses


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5 ways to cut video production expenses It is no secret that video production can be quite expensive. Creating a corporate video or a TV commercial is a lengthy process that takes a lot of time and resources. However, cutting down on certain aspects of the production can result in terrible video content, that will

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How to create beautiful portraits


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The visual excellence of the work you produce can often determine how commercially successful your brand photos and video content can be. The greater the knowledge of the craft you possess, the more confident you can be that your images will impress your clients. It takes years to master the fine art of portrait photography and

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Top 5 commercials of Super Bowl 2017


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The 51st Super Bowl was a blast. From a stunning performance by Lady Gaga to a miraculous comeback win by the Patriots and a tide of politically charged TV commercials, Super Bowl 2017 was filled with great performances and unexpected events. It is that time of the year when the entire world is waiting to see

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Top 10 Locations for video production in London


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London is one of the most exciting cities in the world for video production. It offers a unique mixture of historic venues and modern, even futuristic locations that can serve a wide range of filmmakers needs. Recently the Mayor of London Sadiq Khan has laid out a plan to make it the world’s most film-friendly

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DSLR and Vintage Leica Lenses


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With the tide of Full Frame DSLR cameras, there are all sorts of possibilities with using vintage lenses, we chose the Leica Summicrom R F2. Vintage lenses can be used on anything from Black Magic Pocket camera to Panasonic GH4 and Sony Full Frame a7 and so on. Lets start of with the Konica hexanon

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Rogue One: A Star Wars Review


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“Let go your conscious self and act on instinct,” says Obi-Wan in Star Wars: A New Hope. Perhaps that’s what the writers should have done when they sat down to craft this latest chapter in the franchise, because Rogue One is definitely not  ‘A Star Wars Story’. No Jedi, No force, No larger than life characters

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Top Tips For Basic Colour Correction


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Colour grading and Colour correction, whilst essentially using the same tools, have two clearly different goals. Colour grading refers to the creative choice a colourist makes to stylize a film. Whilst correction is just that, its is a correction for video of the white balance, exposure, colour temperature or its to match footage from different

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How to Film with a Drone -10 Tips


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Here are some tips for anyone thinking about flying a drone. It’s much easier to fly drones in open spaces. That sounds obvious but it’s an important point. You could be tempted to fly a drone over water but what happens when you need to bring the drone back? If trees surround you and there

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