Streaming background video is a really eye catching way to present your brand image.
Background video is all about setting the tone. Lets consider how it feels to walk into a Mac store. It’s minimalist and ultra modern. Just like their products. Now lets consider what it’s like to walk into ‘The White Company’ shop floor. It’s all very white! The walls, the floor and the furnishings are all selected according to the theme. The smell is alluring and there are soft furnishings everywhere. It feels luxurious and very relaxed. It’s the perfect balance of white luxury for a household, lifestyle brand. Strong successful brands are very specific about their shop window and floor, and the tone it sets. Now lets consider your website because this is your shop window. Does it reflect the tone of your business or products?